TBWA\London Scoops Global AMD Account After Extensive Pitch
August 06, 2019
AMD's high-performance processors are found in hundreds of millions of consumer, business and scientific research technologies, from personal computers and game consoles to supercomputers and cloud data-centers.
The appointment was made after an extensive competitive pitch against a group of global agencies. Having previously worked with specialist gamer and technology agencies in the USA, this is AMD’s first integrated agency appointment.
Spanning brand strategy, a full-scale brand campaign and a series of product launches, TBWA\London’s first work for the brand will debut later in 2019 across 18 territories including Australia, Canada, Germany, UK and US. Campaigns will comprise video content, digital, social, retailer and partnership comms.
John Taylor, AMD Chief Marketing Officer, said: “TBWA\London impressed us with their disruptive thinking and storytelling, and we liked the way they challenged our ideas around strategy, creative, and design. We look forward to working together to bring the AMD brand to life in ways that defy convention and celebrate AMD pushing the envelope in high-performance computing.”
Brian Swords, TBWA\London’s Head of International Clients, added: “As a company that already boasts 50-years of innovation heritage, we’re looking to help AMD build a world-class brand that drives a further 50 years of momentum in the product development space.”