CES 2024: Unpacking the biggest signals from CES and how they will shape the future of brand experience.

CES gives us a glimpse into the future of technology. It’s an eclectic mix of conceptual dreams and future promises, to consumer-ready tech that is rolling off production lines today. 

At NEXT, TBWA’s global innovation practice, we’ve deciphered all the signals coming out of CES. From spatial experiences to intimate AI, and inclusive design, we’ve identified the biggest shifts that we believe will shape the future of brand experience, and what they will mean for your brand in 2024 and beyond.

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