Disruption gets
recognized

TBWA’s global CCO Chaka Sobhani and global chief strategy officer Jen Costello sat down with Campaign to discuss how this year’s crop shows that ‘creativity can never be boxed in.’

TBWA\Singapore won Overall Agency of the Year at the 2026 Agency of the Year Awards Singapore, earning five Golds and one Silver across six categories.

This year’s honorees will be celebrated at an event on September 24 in New York City.

TBWA\RAAD has been named to Fast Company Middle East’s *Brands That Matter 2026* list, recognizing its people-first approach to creativity, innovation, and impact.

The Association of Music Producers will honor TBWA\Chiat\Day at the 2026 AMP Awards in New York, recognizing its enduring impact on music, sound, and brand storytelling across iconic campaigns.

Chaka Sobhani, Global CCO of TBWA and President of the Dan Wieden Titanium Lions Jury at Cannes 2026, joins the show. Today we ask her what actually deserves Titanium, what the industry gets wrong, and whether a disrupt-or-die mindset applies as much to agencies as the work itself.

TBWA\New Zealand has won a Global Grand Effie for its long-running partnership with ANZ Bank, earning one of the industry’s highest honors for marketing effectiveness.

TBWA\Hunt\Lascaris took home six awards, including the coveted Grand Effie for their work with City Lodge Hotels’ “Save Our Stay” campaign.