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January 12, 2023

How Gen Z Social Media Managers Became the New CMOs

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

November 22, 2022

Talent War – Inside TBWA’s in-House Fresh Fries Program

International advertising agency TBWA\Melbourne has an in-house training program with a 100% success rate for placing permanent positions. The secret? Small hiring pools.

November 17, 2022

Why Beta Is Better in Order to Get to Alpha

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

November 11, 2022

Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

November 9, 2022

How We Can Re-Imagine the Marketing Industry to Make It More Authentic, Sustainable, and Promote More Satisfaction

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

September 22, 2022

TBWA’s Talent Retention Strategy Includes New Roles

The agency appointed a chief learning and development officer and executive director of global recruiting.

September 21, 2022

The Work That Made Me: Brian Swords

TBWA\NEBOKO’s chief client officer on the influence of John West, why Snickers makes him jealous, and working with McDonald’s on the Big Mac’s 50th anniversary.

September 21, 2022

Women to Watch 2022: Nazirah Ashari, TBWA

Through many proactive projects and campaigns, Ashari, Strategy Director at TBWA\Kuala Lumpur, has commendably fashioned herself into an expert on all things Muslim, Malay, millennial, and women.

September 16, 2022

Where Content is King, Branding is Key

Raquel Messias, Chief Strategy Officer at Lew’Lara\TBWA, on brand consistency.

September 15, 2022

TBWA’s Nancy Reyes Embraces Tough Questions for Family Equality

The TBWA\Chiat\Day New York CEO reflects on the agency’s powerful Family Equality campaign, kicking off AdAge’s Hispanic Heritage Month celebration of creative excellence.

September 13, 2022

TBWA\Italy: Disruption Is Also Innovation, Technology, Trends and Talents

Fabrizia Marchi, new CEO, leads the new positioning.

September 7, 2022

Future of Strategy 2022: TBWA’s Agathe Guerrier on Essential Strategy Skillsets and the Evolution of Brand Purpose

Agathe Guerrier speaks with WARC about the comeback of strategy generalists, brand experience, and how marketing in the metaverse can be successful.

August 24, 2022

TBWA\Worldwide’s Global Creative Chair John Hunt to Be Inducted into The One Club Creative Hall of Fame

Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society.

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