Disruption gets
recognized

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

International advertising agency TBWA\Melbourne has an in-house training program with a 100% success rate for placing permanent positions. The secret? Small hiring pools.

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

The agency appointed a chief learning and development officer and executive director of global recruiting.

TBWA\NEBOKO’s chief client officer on the influence of John West, why Snickers makes him jealous, and working with McDonald’s on the Big Mac’s 50th anniversary.

Through many proactive projects and campaigns, Ashari, Strategy Director at TBWA\Kuala Lumpur, has commendably fashioned herself into an expert on all things Muslim, Malay, millennial, and women.

Raquel Messias, Chief Strategy Officer at Lew’Lara\TBWA, on brand consistency.

The TBWA\Chiat\Day New York CEO reflects on the agency’s powerful Family Equality campaign, kicking off AdAge’s Hispanic Heritage Month celebration of creative excellence.

Fabrizia Marchi, new CEO, leads the new positioning.

Agathe Guerrier speaks with WARC about the comeback of strategy generalists, brand experience, and how marketing in the metaverse can be successful.

Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society.