April 21, 2023
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.
April 21, 2023
TBWA Names Chief Product Officer
TBWA has promoted Deepthi Prakash to the new role of president international and chief product officer. With the creation of this role, TBWA is changing the way it approaches client relationships to offer both broad marketing strategies and deep specialization, or what TBWA Global CEO Troy Ruhanen calls “specialisms.”
April 3, 2023
40 years of TBWA\Hunt\Lascaris – the Right Side of History
TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.
March 29, 2023
Bossing It: Creating a Sense of Belonging for Team Members with Wayne Hempe
TBWA\Chiat\Day LA’s chief financial officer, Wayne Hempe, on invaluable life skills, technical knowledge and how vulnerability builds trust. “One of the major strengths of a good leader is the ability to inspire people, which I believe should come naturally, coupled with empathy, which is also not taught.”
February 23, 2023
Faye Raincock to Lead Global Communications at TBWA\Worldwide
TBWA\Worldwide announced the appointment of Faye Raincock to the role of Global Head of Communications. Based out of London, Faye will be responsible for creating and executing the global collective’s communication and content strategy, working with TBWA’s global leadership team and market leads around the world.
January 12, 2023
How Gen Z Social Media Managers Became the New CMOs
TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.
November 11, 2022
Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”
Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.