September 22, 2023
Alex Pineda Moves From TBWA\RAAD UAE to Chief Creative Officer Role at TBWA\Helsinki
Pineda will steer the agency’s creative work with ECD Laura Paikkari, actively challenge the status quo, and push for even more iconic client work. “I am honored to work with this crowd of remarkable individuals and fearless and ambitious clients”, said Pineda.
September 12, 2023
On the Evolution of Creativity and Creative: With Erin Riley
On the latest episode of The Evolution of Creativity and Creative, Erin Riley, CEO at TBWA\Chiat\Day LA, connected with Forbes to discuss agency experience, client-side stints with both Gap and Cole Haan, and an earlier career spent with some of advertising’s most vaunted agency brands and the clients they represent. “When you lean into the boldness of a big idea and the power of creativity, you can unlock more than you imagined possible…so organizations have to decide: do I want to be slow and steady, or do I want to take a moon shot?”
August 23, 2023
Why Brands Are Still Trying to be Funny and Chronically Online – Even in ‘Late Stage Social Media’
Social media has become so prevalent that most, if not all, brands have a social media presence and strategy. However, brands’ constant push for engagement has led to a trend: The Funny Brand Voice. The industry may soon find itself at an inflection point that ends one of two ways, strategists and execs predict. “The content is less about being jokey and snarky only. It’s more about, let’s have discussions,” said Janni Widerholm, creative director of earned media and social at TBWA\Chiat\Day LA.
August 17, 2023
65dB Kuala Lumpur: Strategically Sculpting Actionable Insights with Social Listening
There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.
July 26, 2023
How Australian Businesses Are Using Threads to Connect With Customers
Meta-owned social media platform Threads has become the fastest growing app, clocking 100m users within the first five days since it was launched. Social client partner at Eleven PR Sydney, Erin Brizga told The Growth Agenda: “The early bird catches the algorithm. By joining now, brands can capture the attention and loyalty of users who are eager for new content and experiences, helping to build a dedicated following before competition becomes fierce.”
July 26, 2023
ADCOLOR Announces Honorees for 17th Annual ADCOLOR Awards
Carlin Dixon, Associate Director, DEI Strategy at TBWA\Chiat\Day NY, has been named this year’s Mr. ADCOLOR for the 17th Annual ADCOLOR Awards, which celebrate individuals and companies that go above and beyond to make a difference in the creative and tech industries.
July 26, 2023
The Ad Industry Reacts to Elon Musk’s Rebrand of Twitter to X
LBB’s Addison Capper spoke with social media and branding leaders from across the advertising industry to get a temperature check of its feelings towards the change and its implications for brands. “At their best, B2B brands are the ultimate disruptors, driving innovation at the intersection of technology and commerce,” said John Hickman, Group Strategy Director and Head of PLEX at TBWA\Chiat\Day LA.
June 29, 2023
Cannes Lions 2023: A.I. Won’t Make Marketers Lazy, TBWA CEO Says
TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.
April 21, 2023
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.
April 21, 2023
TBWA Names Chief Product Officer
TBWA has promoted Deepthi Prakash to the new role of president international and chief product officer. With the creation of this role, TBWA is changing the way it approaches client relationships to offer both broad marketing strategies and deep specialization, or what TBWA Global CEO Troy Ruhanen calls “specialisms.”
April 3, 2023
40 years of TBWA\Hunt\Lascaris – the Right Side of History
TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.