January 12, 2023
How Gen Z Social Media Managers Became the New CMOs
TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.
November 11, 2022
Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”
Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.