Our Point of View

With resources stretched thin, junior employees are feeling the heat, taking on more responsibilities and clamoring for better training from their managers. TBWA\Worldwide’s Executive Coach, Rob Schwartz, advises creatives to share a mission for the agency: “We’re going to make work that’s going to be famous, or whatever your mission is going to be; have a mission and tell people. It’s not about you personally, it’s about us on a new mission.”

Bruno Regalo, TBWA\Worldwide’s Global Chief Design Officer, sits down with Little Black Book to dive into the world of design. Reflecting on his passion, Bruno remarked, “Design always walks the line between being informative and persuasive, and in the right hands, it has the power to do good—unifying communities, educating people on important issues, and inspiring positive change.

Fresh from taking up the role as Chief Client Officer, Mai reflects on how tech-savvy brands are winning in digital spaces. “The reach that a brand can have has multiplied. Now, by leveraging technology, a retail brand without a physical store can have a global reach. And now, leveraging technology, that same brand can engage customers in much richer and much more meaningful ways. They can provide their customers with the ability to create communities.”