Our Point of View
While there’s much to learn from the past, we’re more interested in shaping what’s ahead. We’ve invested in unique capabilities across cultural insight, data strategy and innovation. Alongside our partnerships with best-in-class data and intelligence experts, these form the foundations for our perspectives.
One of our key sources of strategic strength is Backslash, TBWA’s cultural intelligence unit powered by over 300 Culture Spotters across 45 countries. A dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities.
NEXT is our global innovation practice that imagines, prototypes and tests new creative formats in the latest technology, guiding brands beyond the buzzwords and into new spaces.
Our perspectives in the news
September 7, 2023
TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation
TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.
September 12, 2023
On the Evolution of Creativity and Creative: With Erin Riley
On the latest episode of The Evolution of Creativity and Creative, Erin Riley, CEO at TBWA\Chiat\Day LA, connected with Forbes to discuss agency experience, client-side stints with both Gap and Cole Haan, and an earlier career spent with some of advertising’s most vaunted agency brands and the clients they represent. “When you lean into the boldness of a big idea and the power of creativity, you can unlock more than you imagined possible…so organizations have to decide: do I want to be slow and steady, or do I want to take a moon shot?”