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Photo of musician Brandi Carlile performing to a small audience in a Hilton room

February 7, 2023

Hilton Launches Music Concerts Starting With Brandi Carlile to Highlight Connected Rooms

Hilton and TBWA\Chiat\Day NY’s new campaign “Connecting Room Concerts” highlights the hotel’s connected rooms feature for travelers looking for larger spaces when booking family or group travel. The first performance comes from six-time Grammy-Award winner, Brandi Carlile.

Photo image of a man and woman about to embrace

February 7, 2023

Apple Glimpses the Future in Lavish 30-Minute Film From India, Shot on iPhone by Vishal Bhardwaj

Apple and TBWA\Media Arts Lab Singapore’s new film has classic Bollywood style and romance at its core. Directed by Vishal Bhardwaj, the film serves as a cautionary tale about technology gone wrong—an interesting choice for the world’s biggest tech marketer.

Image illustration of overlapping side profile silhouettes in various colors

February 7, 2023

Top Agencies Share How They Are Celebrating Black History Month 2023

Carlin Dixon, Program Manager and Diversity, Equity and Inclusion Lead, at TBWA\Chiat\Day NY, shares that the agency will explore the month’s theme ‘Black Resistance’ as a means to celebrate black culture and the many contributions black people have made throughout America.

Image of Polly employee talking to a female client in the front seat of a car

February 7, 2023

Polly Insurance Relaunches With TBWA\Chiat\Day LA

Polly and TBWA\Chiat\Day LA are bringing humor, elevated design and an entirely new brand experience to car buyers in an all-new campaign titled, Get it Together. The hilarious campaign depicts how Polly can help you get your car and car insurance together, but getting your story together is up to you.

Black and white photo of John Dorris

February 7, 2023

Content that Connects: John Doris on Giving Production a Seat at the Creative Table

When you’re hungry, everything makes you think of food. The new poster campaign from TBWAParis for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

Photo of garage door that resembles a McDonald's Burger

February 7, 2023

New McDonald’s France Ads Focus on the Brand’s Iconic Products

When you’re hungry, everything makes you think of food. The new poster campaign from TBWA\Paris for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

Interior photo of TBWA\Chiat\Day\NY's new office

February 1, 2023

The Last Major Ad Agency to Leave Madison Ave. – Why TBWA\Chiat\Day NY is Moving On

TBWA\Chiat\Day New York packed its bags from that storied street to move to the Daily News Building at 220 East 42nd St. Making it the last big agency to leave the famed New York Street.

AI generated images of parents and couples

January 31, 2023

Artificial intelligence or human stupidity? The Wired Italia campaign against AI Bias

The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.

Picture of Timothée Chalamet sitting in a dark room watching something on a screen

January 31, 2023

Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s Hilarious Ad

Apple TV+ tapped Timothée Chalamet for its latest brand campaign, “Call Me”, made in collaboration with TBWA\Media Arts Lab. The campaign follows Chalamet as he goes about his life at home, at a crowded press conference and on set for a photoshoot, all while fantasizing about Apple TV+’s various projects. Fixated on why he doesn’t yet have a role on the platform.

What's NEXT for brands?

January 19, 2023

What’s NEXT for Brands? CES 2023 and the Future of Brand Experience

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

Chalk board image of a sun coming out from behind a cloud.

January 17, 2023

Experts Share the ‘Silver Lining’ for Ad Agencies During an Economic Downturn

TBWA\Worldwide’s Global Director of Product and Marketing, Deepthi Prakash notes that TBWA is “continually investing in understanding culture and consumer behaviors while expanding our offerings across the total brand experience.”

Photo of the Cannes Lions sign

January 13, 2023

Cannes Lions Reveals 2023 Jury President Line-Up

The Cannes Lions International Festival of Creativity has named its Jury Presidents for 2023. This year’s line-up includes Brent Anderson, Global Chief Creative Officer at TBWA\Media Arts Lab, judging the Entertainment Lions.

Neon image of a man presenting something to two people.

January 12, 2023

The Rising Marketer’s Guide to TBWA\Chiat\Day’s Youngbloods Program

This part of Adweek’s series covering fellowship programs at agencies recognizes TBWA\Chiat\Day’s Youngbloods program, which welcomes recent graduates or career changers to operate across various agency departments.

Poster with text in the center that reads "The year ahead... Ad Agencies". Surrounding the text in red bubbles are black and white photos of the following advertising executives: Chris Kay, Larissa Vince, Bill Scott, and Alex Best.

January 12, 2023

The Year Ahead for Ad Agencies: Confidence and Cross-Industry Support

Larissa Vince, Chief Executive Officer at TBWA\London joins Campaign and other advertising execs for a round table discussion on the current state of the industry and the myriad challenges that lie ahead over the coming 12 months.

Graphic design image featuring the Duo Lingo Owl, the Dunkin logo, the Taco Bell logo, and a hand holding a phone with a heart symbol in the middle of the screen.

January 12, 2023

How Gen Z Social Media Managers Became the New CMOs

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

Headshot image of Janni Widerholm

January 12, 2023

Jannie Widerholm on How to Use TikTok to Grow Your Business

Janni Widerholm is TBWA\Chiat\Day LA’s award-winning Creative Director, specializing in turning cultural insights into ideas that earn their engagement and fight against conventions.

Couple at the dinner table with a basketball as the main dish

December 21, 2022

Betting Company Sports Interaction Keeps you Guessing in Surprised Filled Spot

Canadian online sports betting company Sports Interaction launches a new campaign that draws upon the edge-of-your-seat feeling of suspense that comes with sports betting. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper Park\TBWA.

Maven Global Access and Abu Dhabi Investment office offering $1 Million dollar check to all women of Abu Dhabi

December 21, 2022

The New Face of Blockchain: Women in The United Arab Emirates Web3 Sector to Outpace The Global Market

TBWA\RAAD partnered with Abu Dhabi Investment Office and Weber Shandwick to giveaway $1 million worth of Web3 domains so that women could have the resources necessary to start a Web3 business.

Five hardhats that resemble shells placed on the sand of a beach

December 21, 2022

Sturdy Helmet ‘HOTAMET’ Recycles Discarded Scallop Shells From Landfills

TBWA\HAKUHODO and Sarufutsu village in Japan took note of mountains of discarded scallop shells and suggested a way to reduce the waste in the area by recycling the shells and turning them into sturdy helmets.

December 12, 2022

TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.

November 30, 2022

Maybe We Do Need Experts After All

TBWA\NEBOKO’s chief strategy officer, Natalie Gruis on the boosterish, tech-crazed zeitgeist of the mid 2010s and how sometimes an expert if the best option.

November 29, 2022

Be the Underdog

Saudi Arabia’s win over Argentina had everything: passion, determination, leadership. It’s a lesson for us all. Businesses that can bottle that underdog spirit are the ones that will endure and succeed.

November 22, 2022

Talent War – Inside TBWA’s in-House Fresh Fries Program

International advertising agency TBWA\Melbourne has an in-house training program with a 100% success rate for placing permanent positions. The secret? Small hiring pools.

November 20, 2022

Nicolas Bordas, “An Idea Always Works Better When It Activates Its Subversive Power”

Influencia recently interviewed Nicolas Bordas, International Vice-President of TBWA\Worldwide, Chairman of TBWA\Corporate, and author of The Killer Idea.

November 17, 2022

Alliander and TBWA\NEBOKO Winners of the 2022 Diversity in Business Award

Alliander and TBWA\NEBOKO won the 2022 Diversity in Business Award with TBWA\NXT project, through which offers underprivileged students the opportunity to become acquainted with the creative industry.

November 17, 2022

Why Beta Is Better in Order to Get to Alpha

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

November 16, 2022

Adidas Celebrates Bringing the Pro Soccer Family Back Together in Men’s World Cup 2022 Ad

To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar.

November 11, 2022

Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

November 10, 2022

The LGBT Flag Found a Trick to Be in Qatar Despite Its Ban

Faced with the ban of waving an LGBTQIA+ flag during the FIFA World Cup in Qatar, the Stop Homophobia Association, Pantone and TBWA\Paris designed a special flag that could not evoke any suspicion.

November 10, 2022

Five Climate and Sustainability-focused Creative Projects

More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.

November 9, 2022

How We Can Re-Imagine the Marketing Industry to Make It More Authentic, Sustainable, and Promote More Satisfaction

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

November 8, 2022

Fortum and TBWA\Helsinki on the Eurobest Shortlist

The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.

November 8, 2022

Are Side Hustles a Win-Win for Both Employers and Employees?

Should agencies be supporting their employees’ side hustles? Yosuke Nakamura, head of HR at TBWA\Hakuhodo in Japan, and employees of the agency are giving their opinion.

Columbia Journalism Review. How much press are you worth?

November 3, 2022

New Calculator Tackles Inequality in Missing Persons Stories

If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.

November 3, 2022

OOH Guide 2023: Power and Impact of Billboards by TBWA’s Alex Pineda

In a world ruled by ephemeral ads no bigger than the screen in the palm of your hand, only outdoor ideas can give both clients and creatives butterflies in their stomachs when they see their work on a giant scale, writes TBWA\RAAD’s ECD, Alex Pineda.

October 31, 2022

Innovation is ‘More Than a Process, it’s a Mindset’

As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.

October 26, 2022

TBWA\New Zealand Celebrate the ‘Sweet Carolines’ in All Our Lives

The spot builds upon the Southern Cross Health Insurance’s “With You” brand platform, highlighting the importance of support when it counts.

A glowing computer screen below the title EDGE: Can Tech Rewrite Its Wrongs?

October 25, 2022

TBWA’s Cultural Intelligence Unit Calls for a Healthier Tech-Human Balance

Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology.

October 20, 2022

The Most Innovative Company in Advertising of 2022

This year’s most innovative company in Middle East stands out for transcending the cliches and producing exceptional work: it is TBWA\RAAD.

September 28, 2022

TBWA\Worldwide Acquires Innovation Agency Dotdotdash

The Portland shop has worked with the Omnicom agency on projects for Adidas and McDonald’s.

September 22, 2022

TBWA’s Talent Retention Strategy Includes New Roles

The agency appointed a chief learning and development officer and executive director of global recruiting.

September 21, 2022

The Work That Made Me: Brian Swords

TBWA\NEBOKO’s chief client officer on the influence of John West, why Snickers makes him jealous, and working with McDonald’s on the Big Mac’s 50th anniversary.

September 21, 2022

Women to Watch 2022: Nazirah Ashari, TBWA

Through many proactive projects and campaigns, Ashari, Strategy Director at TBWA\Kuala Lumpur, has commendably fashioned herself into an expert on all things Muslim, Malay, millennial, and women.

September 16, 2022

Where Content is King, Branding is Key

Raquel Messias, Chief Strategy Officer at Lew’Lara\TBWA, on brand consistency.

September 15, 2022

TBWA’s Nancy Reyes Embraces Tough Questions for Family Equality

The TBWA\Chiat\Day New York CEO reflects on the agency’s powerful Family Equality campaign, kicking off AdAge’s Hispanic Heritage Month celebration of creative excellence.

September 14, 2022

Adidas Gears Its World Cup Football Kits Launch Toward Gen Z Audiences

Kit maker turns to manga and influencers to reveal shirt designs for this winter’s competition in Qatar.

September 13, 2022

TBWA\Italy: Disruption Is Also Innovation, Technology, Trends and Talents

Fabrizia Marchi, new CEO, leads the new positioning.

September 12, 2022

TBWA\Chiat\Day LA, Suzy and Equalpride Create a Pride Guide for Brands

The Advocate and Equalpride have long believed Pride isn’t just one month — that’s why they partnered with TBWA\Chiat\Day LA and market research platform Suzy to develop the PRIDE Guide for marketers.

September 8, 2022

How Agencies are Using AI to Innovate for Clients and Work faster

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

September 7, 2022

Future of Strategy 2022: TBWA’s Agathe Guerrier on Essential Strategy Skillsets and the Evolution of Brand Purpose

Agathe Guerrier speaks with WARC about the comeback of strategy generalists, brand experience, and how marketing in the metaverse can be successful.

September 7, 2022

Consent Labs Wants a New ‘Lack of Consent’ Classification Warning for Films and TV

Consent Labs wants a new classification introduced for TV shows and movies that include non-consensual sex scenes.

NEXT CES 2022

September 2, 2022

What did CES 2022 Tell us About the Future of Brand Experience?

Déjà vu or are we now living in the future? The hype cycle has been accelerated.

August 24, 2022

TBWA\Worldwide’s Global Creative Chair John Hunt to Be Inducted into The One Club Creative Hall of Fame

Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society.

August 19, 2022

Gatorade and Beyoncé Celebrate Serena Williams’ Enduring Legacy in Moving Short Film

With the champion retiring, Gatorade celebrates Williams and her enduring legacy with narration from good friend, Beyoncé.

August 3, 2022

What’s Next for Sustainability in Advertising?

Questions of climate ruled the roost at this year’s Advertising Week APAC. Kimberlee Wells, CEO of TBWA\Group Melbourne and Adelaide, joins a panel on the advertising industry’s sustainability strategy.

July 26, 2022

How Agencies Can Deliver Creative Innovation That Matters

According to, Karen Ballenden, Business Director at 180 Amsterdam, successful agencies create a world to which people want to belong.

June 20, 2022

Creatives More Likely to Experience Workplace Burnout, per TBWA Study

The findings show how the priorities and values of top creatives are changing.

March 15, 2022

4 Things I Learned From Buying My First NFT

Falling in love with NFTs is a real thing, according to Annika Park, Senior Strategist at TBWA\Hong Kong.

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