February 12, 2024
Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads that Invited the Whole Familia
TBWA\Chiat\Day NY teamed up with the world’s leading Spanish-language media and content company to create an exclusive in-culture, in-language broadcast experience for Latino viewers. Featuring SNL breakout star Marcello Hernandez, rapper and singer Myke Towers, and the band Grupo Frontera, the spot depicts an unexpected adventure while test-driving the latest Nissan Pathfinder.
February 7, 2024
Jennifer Coolidge, star of a new Super Bowl ad, won’t make it to the game — but she’s rooting for Taylor and Travis
TBWA\Chiat\Day LA has launched a 30-second Super Bowl spot for Discover featuring the hilarious Jennifer Coolidge, depicting just how much she begrudges those dreaded customer service robots in a way that only Jennifer Coolidge could.
January 19, 2024
Apple’s ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated ‘Shot on iPhone’ campaign. Created by TBWA\Media Arts Lab, the spot shows off the iPhone 15’s ability to turn any photo into a portrait.
January 19, 2024
CES 2024: What’s NEXT for Brands?
NEXT, TBWA’s global innovation practice, deciphers all of the signals coming out of CES 2024 in their latest report. From spatial experiences to intimate AI, and inclusive design, the team has identified the biggest shifts that they believe will shape the future of brand experience.
January 18, 2024
Cannes Lions 2024 Jury Presidents
Amy Ferguson, CCO of TBWA\Chiat\Day New York joins the Jury President lineup for Cannes Lions 2024. Taking on a crucial role within the festival, Amy will head the Social & Influencer jury. Additionally, Tor Myhren, VP of marketing communications at Apple will serve as the Film Lions President.
January 16, 2024
Mandai Wildlife Group Hands Creative AOR to TBWA\Singapore
TBWA\Singapore has confirmed its win of the creative remit for the Mandai Wildlife Group, overseeing the Mandai nature district. TBWA’s responsibilities will include brand building efforts across the Group’s flagship zoological parks along with new green public spaces, and upcoming projects such as the Rainforest Wild, nature-based indoor attractions, meetings, incentives, conferences and exhibitions (MICE) facilities and an eco-friendly resort.
January 11, 2024
Billboard Brazil Launches Over 30, the First List of Trans and Transvestites Over the Age of 30
Brazil has the highest rate of homicide among trans people, with the majority of victims being between the ages of 18 to 29 years old. To bring awareness and pay tribute to the trans people who, against the odds, surpass the age of 30, Lew’Lara\TBWA partnered with Billboard Brazil magazine to create a special “Over 30” edition. This edition features a list of 30 outstanding Brazilians leading the fight against transphobia in Brazil.
January 11, 2024
TBWA\Asia Names Peter Khoury as Regional Chief Creative Officer
TBWA\Asia has appointed Peter Khoury to the dual role of Regional Chief Creative Officer and Singapore’s Chief Creative Officer. Khoury will work in tandem with the collective’s regional creative leadership team: Melvin Mangada, Chair and Chief Creative Officer at TBWA\SMP, Takahiro Hosoda, Chief Creative Officer at TBWA\Hakuhodo, Ronnie Wu, Chief Creative Officer at TBWA\Shanghai, and Veradis Vinyaratn, Chair and Chief Creative Officer at TBWA\Thailand.
January 3, 2024
Should Advertising of High-Carbon Be Banned?
2023 was officially the hottest year ever recorded. Yet ads promoting high-carbon lifestyles and products are still common. According to Kimberlee Wells, CEO at TBWA\Group Melbourne Adelaide and Global Practice Lead at Sustain\by TBWA, banning these ads altogether may actually do more harm than good. “The economic impact would likely paralyze progress on the carbon transition practices so desperately needed.” Instead, she believes that “education, accurate reporting on carbon footprints, and transparent transition plans combined with government intervention are likely to be more effective than outright bans.”
December 5, 2023
Is There a Case For Moving Away From Purpose-Led Marketing?
Following Unilever’s recent strategy announcement on cooling off on purpose-led marketing for some of its brand, Campaign ask industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
December 5, 2023
McDonald’s is Selling Single Chicken McNuggets in Response to an Obscure Math Theorem
TBWA\Switzerland AG has launched a new campaign for McDonald’s Switzerland that really crunches the numbers when it comes to Chicken McNuggets. Based on the social media creation coined the ‘Chicken McNugget Theorem’, fans concluded that it’s difficult to split their orders of McNuggets because you can’t add on single nuggets to your order… until now. For a limited time, McDonald’s Switzerland is selling individual orders of Chicken McNuggets
November 24, 2023
Most Innovative Companies 2023: Over 40 Entries Make it to the Prestigious List
For the 2nd consecutive year, TBWA\RAAD has been recognized as one of the Middle East’s Most Innovative Companies by Fast Company Middle East for “creating shared goals through dynamic and flexible policies”.
November 22, 2023
Meet the AI-Created Football Expert Aiming to Teach Infantino a Lesson
‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.
November 14, 2023
TBWA\Chiat\Day Appoints Its First Ever US CEO
Erin Riley, who has been with the agency for nearly eight years, is taking on the role after serving as the CEO of TBWA\Chiat\Day Los Angeles since 2021. She will oversee TBWA\Chiat\Day Los Angeles, New York and Nashville. “These are very robust agencies that share a lot in terms of ethos and methodology, but also have things that are very distinct about them, things that we want to preserve,” Riley said.
November 1, 2023
TBWA\Melbourne Kicks Off ‘Fresh Fries’ Apprenticeship Program
TBWA\Melbourne is on the hunt for fresh talent with its 2024 apprenticeship program ‘Fresh Fries’. Now in its sixth year, Fresh Fries gives successful applicants an opportunity to taste test each of the agency’s four departments – business management, planning, creative and project management/production, as well as a stint at sister agency Eleven PR.
October 27, 2023
“Remember the Power You Hold”: TBWA’s Renata Yannoulis on Creating Space & Diversity in Advertising
Renata Yannoulis, Senior Strategist at TBWA\Sydney explains that while action may be hard, completing a census is an easy way to help to progress diversity and inclusion in adland. “It’s small steps and open forums where many voices are heard.”
October 25, 2023
TBWA\Hunt\Lascaris Helps Create Unity through Diversity in South Africa’s 12th Official Language
TBWA\Hunt Lascaris translates South Africa’s powerful singing tradition of gwijo into a campaign for MTN that rallied the entire nation. These are songs of encouragement deeply embedded in local culture. The chosen gwijo, ‘Mtaka Mama’, is about togetherness and the nation’s defiant spirit, emphasizing that they’re all brothers and sisters. It’s a soul-stirring anthem that transcends race and language.
October 17, 2023
Jen Costello Elevated to Global Chief Strategy Officer, TBWA\Worldwide
TBWA\Worldwide has named Jen Costello as global chief strategy officer. Formerly chief strategy officer of TBWA\Chiat\Day Los Angeles, Jen will be responsible for supporting the collective’s almost 2,000 strategists in their pursuit of creative excellence.
October 13, 2023
Ad of the Day: Jack in the Box Releases First Halloween Horror Flick, ‘Feeding Time’
For spooky season, Jack in the Box and TBWA\Chiat\Day LA released the brand’s first-ever horror short entitled ‘Feeding Time.’ The spot opens with a trio of unruly teenagers stealing candy from two children. While walking off with their bounty, they notice a suspicious food truck peddling “Free Angry Monster Tacos.”
October 9, 2023
Here is Yet Another Steaming Service You’ll Pay for but Never Watch – but With a Twist
The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.
October 5, 2023
What if Senior Citizens Deserve More than Contempt ?
Nicolas Bordas, Vice President International at TBWA\Worldwide and Chairman at TBWA\Corporate, has launched a monthly newsletter titled “The Killer Idea” about (you guessed it) killer ideas found on LinkedIn each month. In the first English iteration, Bordas explains why senior citizens should be reintegrated and prioritized in the workforce.
September 22, 2023
Alex Pineda Moves From TBWA\RAAD UAE to Chief Creative Officer Role at TBWA\Helsinki
Pineda will steer the agency’s creative work with ECD Laura Paikkari, actively challenge the status quo, and push for even more iconic client work. “I am honored to work with this crowd of remarkable individuals and fearless and ambitious clients”, said Pineda.
September 18, 2023
Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Coinciding with the launch of the new iPhone 15 Pro Max comes a new spot starring Grammy winning songstress, Olivia Rodrigo. Created in collaboration with TBWA\Media Arts Lab, the film not only manages to promote the new phone, but also her new single “Get Him Back”.
September 18, 2023
Islamic Dating: Catering to Marriage-Minded Muslims in a $2.8 Trillion Market
Nearly eight out of 10 Muslims use online matchmaking platforms to find life partners. This is just one of several notable changes in how Muslim singles approach dating in the digital age revealed in TBWA\Asia’s new multi-market research. “Through meticulous analysis of data found in social media conversations, the report identifies 8 Areas of Marriage Readiness which lists out spirituality, character, family consent and blessings, communication, financial and security, health, future home, and finally, the Nikkah\Wedding,” said Nazirah Ashari, head of 65 DB Kuala Lumpur, strategy director at Halal Wave, TBWA\Asia and author of the report.
September 14, 2023
DirecTV Gets Travis Kelce to Read Bedtime Stories to Soothe Your ‘Sunday Scaries’
On Sunday nights in the fall, once the football games are over, NFL watchers face a harsh return to reality. The so-called “Sunday scaries” aren’t unique to football fans, of course, but when Sunday is your favorite day, the sudden arrival of the workweek does seem particularly cruel. DirecTV and TBWA\Chiat\Day Los Angeles, though, have found an unexpected way to send you off to slumberland without a care in the world on Sunday nights—with help from Travis Kelce, star tight end for the Kansas City Chiefs.
September 12, 2023
On the Evolution of Creativity and Creative: With Erin Riley
On the latest episode of The Evolution of Creativity and Creative, Erin Riley, CEO at TBWA\Chiat\Day LA, connected with Forbes to discuss agency experience, client-side stints with both Gap and Cole Haan, and an earlier career spent with some of advertising’s most vaunted agency brands and the clients they represent. “When you lean into the boldness of a big idea and the power of creativity, you can unlock more than you imagined possible…so organizations have to decide: do I want to be slow and steady, or do I want to take a moon shot?”
September 7, 2023
TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation
TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.
August 23, 2023
These Lego Bricks Will Teach Kids Braille
The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.
August 23, 2023
Unstoppable Pups with Prostheses Are the Adorable Superstars of the New Apple Campaign
Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.
August 23, 2023
Why Brands Are Still Trying to be Funny and Chronically Online – Even in ‘Late Stage Social Media’
Social media has become so prevalent that most, if not all, brands have a social media presence and strategy. However, brands’ constant push for engagement has led to a trend: The Funny Brand Voice. The industry may soon find itself at an inflection point that ends one of two ways, strategists and execs predict. “The content is less about being jokey and snarky only. It’s more about, let’s have discussions,” said Janni Widerholm, creative director of earned media and social at TBWA\Chiat\Day LA.
August 22, 2023
McDonald’s Made Apparel that Camouflages the McFlurry so People Don’t Ask for a Bite
TBWA\Lisbon has unveiled a fanciful, fashion-forward effort — a line of apparel for McDonald’s Portugal that helps you hide your McFlurry from the thieves who would pilfer a bite. The collection includes three types of T-shirts featuring the same striped pattern seen on McFlurry cups and has helped boost McFlurry sales by 50%.
August 22, 2023
Bees Can Make Themselves at Home in This Gin Company’s Brilliant Packaging
Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.
August 17, 2023
65dB Kuala Lumpur: Strategically Sculpting Actionable Insights with Social Listening
There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.
August 7, 2023
Research Unveils the Cultural Forces Driving the Future of Food
According to a new report from Backslash, new cultural behaviors are driving the food category forward. The overarching message of the report is that whilst it may not be instantly thought of as culture, food is at the heart of many cultural issues such as climate change and social justice. “From the societal implications of how we consume and create food, to future-facing thinking about how food can positively affect our lives and the world we live in, this report covers the whole spectrum”, explains Sandie Dilger, the Chief Strategy Officer at TBWA\London.
August 7, 2023
Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?
TBWA\Chiat\Day LA Chief Creative Officer, Renato Fernandez, caught up with host Dusty Weis of The Lead Balloon Podcast to talk about all things AI, advertising and the future of our industry. “AI became the equalizer in the industry…but with this equalization…we still need people to extract and take the best of AI…you still need someone that can orchestrate the data, direct the data, shape the data and take the best of it…those people will be the creative directors of this new technology,” said Fernandez.
July 30, 2023
Food Fight is Only a Taste of What is to Come
If food waste were a country, it would be the third-largest greenhouse gas emitter, according to the National Benchmarking Study Summary Report. Nature Climate Change’s recent Future Warming from Global Food Consumption study has also warned…
July 26, 2023
Women’s World Cup Ad From Adidas Showcases Next Gen Icons of the Game
Adidas has unveiled its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Created by TBWA\NEBOKO, the campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.
July 26, 2023
Oniria\TBWA and the ‘Paraguay Sin Basura’ Foundation Launch “July Without Plastic”
The Paraguay Sin Basura Foundation, an organization for the conservation of the environment, has partnered with Oniria\TBWA to create the ‘Julio Sin Plástico’ campaign. The initiative aims to shine a light on excessive plastic use and encourage the elimination of at least one single-use plastic during the month of July.
July 26, 2023
How Australian Businesses Are Using Threads to Connect With Customers
Meta-owned social media platform Threads has become the fastest growing app, clocking 100m users within the first five days since it was launched. Social client partner at Eleven PR Sydney, Erin Brizga told The Growth Agenda: “The early bird catches the algorithm. By joining now, brands can capture the attention and loyalty of users who are eager for new content and experiences, helping to build a dedicated following before competition becomes fierce.”
July 26, 2023
ADCOLOR Announces Honorees for 17th Annual ADCOLOR Awards
Carlin Dixon, Associate Director, DEI Strategy at TBWA\Chiat\Day NY, has been named this year’s Mr. ADCOLOR for the 17th Annual ADCOLOR Awards, which celebrate individuals and companies that go above and beyond to make a difference in the creative and tech industries.
July 26, 2023
The Ad Industry Reacts to Elon Musk’s Rebrand of Twitter to X
LBB’s Addison Capper spoke with social media and branding leaders from across the advertising industry to get a temperature check of its feelings towards the change and its implications for brands. “At their best, B2B brands are the ultimate disruptors, driving innovation at the intersection of technology and commerce,” said John Hickman, Group Strategy Director and Head of PLEX at TBWA\Chiat\Day LA.
July 19, 2023
ING Launches Campaign Against Inequality in the Football World
With the Women’s Football World Cup 2023 approaching, ING wanted to draw attention to the importance of equal opportunities between men and women in football. With the help of TBWA\NEBOKO, the brand launched the “Goals for Equal Opportunities” initiative, which shows the obstacles women and girls face in order to score.
July 19, 2023
Apple Tells An Epic Lucha Libre Story in First ‘Shot on iPhone’ Film Produced in Mexico
Apple’s latest ‘Shot on iPhone’ film created by TBWA\Media Arts Lab LATAM, pays homage to the wrestling sport made popular a century ago in Mexican culture—and even features two popular lucha libre wrestling characters, Huracán Ramírez and Dr. Wagner.
July 6, 2023
A Recipe for the Future of Food: TBWA’s Backslash Releases New Report
What will drive spending in the future? Climate change, optimized health, and freedom of choice – all of which are linked to the future of food. Backlash has compiled insights from 42 culture spotters across the globe to create the fourth report in its Future of series. The Future of Food outlines clear opportunities for businesses to capture a greater share of the future.
June 29, 2023
Cannes Lions 2023: A.I. Won’t Make Marketers Lazy, TBWA CEO Says
TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.
June 29, 2023
Heinz Celebrates the History of Soup in Campaign from TBWA\Sydney
Ever since humans invented soup, it’s been depicted in art. From ancient Sumerian stone tablets to Pablo Picasso’s ‘La Soupe’ in 1902, there is evidence of soup fuelling humankind’s progress throughout history. To celebrate humanity’s favorite meal, Heinz and TBWA\Sydney have taken inspiration from ‘soup art’ to remind everyone the reasons people reached for soup were the same then, as they are now.
May 16, 2023
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.
May 16, 2023
How McDonald’s Netherlands Hacked its Way Into Streaming Services
TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.
May 9, 2023
Ditching Celebs and Celebrating Local Talent Helped a New Telco Brand Break Through
In the Philippines, newcomer telecoms company DITO needed to take on the international behemoths that dominated the market. While these big names tend to recruit major Hollywood and K-pop stars, DITO and TBWA\SMP elevated unknown local musicians from underrepresented parts of the country that reflected the diversity of the Philippines.
May 3, 2023
TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office
TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.
May 2, 2023
IKEA Celebrates Long History in Singapore With a Really Long Pencil
IKEA is celebrating its 45th anniversary in Singapore this year. Making use of the brand’s iconic pencils provided for free, IKEA, with the help of TBWA\Singapore, is celebrating its really long history with a long version of its pencil. “As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, said Asheen Naidu, executive creative director at TBWA\Singapore, who worked with IKEA on the campaign.
April 21, 2023
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.
April 21, 2023
TBWA Names Chief Product Officer
TBWA has promoted Deepthi Prakash to the new role of president international and chief product officer. With the creation of this role, TBWA is changing the way it approaches client relationships to offer both broad marketing strategies and deep specialization, or what TBWA Global CEO Troy Ruhanen calls “specialisms.”
April 3, 2023
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence Moving into the third year of their partnership, Juniper Park\TBWA and the Canadian Women’s Foundation continue to collaborate on the Signal for Help. They recently launched the new PSA, ‘Change the Story’, to continue to shift the culture around gender-based violence from stigma to one of support for survivors.
April 3, 2023
40 years of TBWA\Hunt\Lascaris – the Right Side of History
TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.
January 12, 2023
How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win
As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.