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Side profile photo of Alex Pinada

September 22, 2023

Alex Pineda Moves From TBWA\RAAD UAE to Chief Creative Officer Role at TBWA\Helsinki

Pineda will steer the agency’s creative work with ECD Laura Paikkari, actively challenge the status quo, and push for even more iconic client work. “I am honored to work with this crowd of remarkable individuals and fearless and ambitious clients”, said Pineda.

Olivia Rodrigo holding a purple rose sitting on purple rose petals

September 18, 2023

Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo

Coinciding with the launch of the new iPhone 15 Pro Max comes a new spot starring Grammy winning songstress, Olivia Rodrigo. Created in collaboration with TBWA\Media Arts Lab, the film not only manages to promote the new phone, but also her new single “Get Him Back”.

A man in a blue button up and woman in a pink shirt and hijab looking at each other admiringly with their phones in their hands

September 18, 2023

Islamic Dating: Catering to Marriage-Minded Muslims in a $2.8 Trillion Market

Nearly eight out of 10 Muslims use online matchmaking platforms to find life partners. This is just one of several notable changes in how Muslim singles approach dating in the digital age revealed in TBWA\Asia’s new multi-market research. “Through meticulous analysis of data found in social media conversations, the report identifies 8 Areas of Marriage Readiness which lists out spirituality, character, family consent and blessings, communication, financial and security, health, future home, and finally, the Nikkah\Wedding,” said Nazirah Ashari, head of 65 DB Kuala Lumpur, strategy director at Halal Wave, TBWA\Asia and author of the report.

September 14, 2023

DirecTV Gets Travis Kelce to Read Bedtime Stories to Soothe Your ‘Sunday Scaries’

On Sunday nights in the fall, once the football games are over, NFL watchers face a harsh return to reality. The so-called “Sunday scaries” aren’t unique to football fans, of course, but when Sunday is your favorite day, the sudden arrival of the workweek does seem particularly cruel. DirecTV and TBWA\Chiat\Day Los Angeles, though, have found an unexpected way to send you off to slumberland without a care in the world on Sunday nights—with help from Travis Kelce, star tight end for the Kansas City Chiefs.

Erin Riley image for the Evolution of Creativity and Creative

September 12, 2023

On the Evolution of Creativity and Creative: With Erin Riley

On the latest episode of The Evolution of Creativity and Creative, Erin Riley, CEO at TBWA\Chiat\Day LA, connected with Forbes to discuss agency experience, client-side stints with both Gap and Cole Haan, and an earlier career spent with some of advertising’s most vaunted agency brands and the clients they represent. “When you lean into the boldness of a big idea and the power of creativity, you can unlock more than you imagined possible…so organizations have to decide: do I want to be slow and steady, or do I want to take a moon shot?”

Image of cell phone within a backslash

September 7, 2023

TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation

TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.

Two children and one adult playing with legos

August 23, 2023

These Lego Bricks Will Teach Kids Braille

The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.

Two dogs with prosthetic limbs

August 23, 2023

Unstoppable Pups with Prostheses Are the Adorable Superstars of the New Apple Campaign

Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.

Animated image of a cellphone screen with thumbs up and heart icons on the inside and area surrounding the cellphone

August 23, 2023

Why Brands Are Still Trying to be Funny and Chronically Online – Even in ‘Late Stage Social Media’

Social media has become so prevalent that most, if not all, brands have a social media presence and strategy. However, brands’ constant push for engagement has led to a trend: The Funny Brand Voice. The industry may soon find itself at an inflection point that ends one of two ways, strategists and execs predict. “The content is less about being jokey and snarky only. It’s more about, let’s have discussions,” said Janni Widerholm, creative director of earned media and social at TBWA\Chiat\Day LA.

McDonald's Camouflurry Collection collection

August 22, 2023

McDonald’s Made Apparel that Camouflages the McFlurry so People Don’t Ask for a Bite

TBWA\Lisbon has unveiled a fanciful, fashion-forward effort — a line of apparel for McDonald’s Portugal that helps you hide your McFlurry from the thieves who would pilfer a bite. The collection includes three types of T-shirts featuring the same striped pattern seen on McFlurry cups and has helped boost McFlurry sales by 50%.

Collage style image that features Inverroche Gin's bee packaging and a bee

August 22, 2023

Bees Can Make Themselves at Home in This Gin Company’s Brilliant Packaging

Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.

TBWA\ logo on brown brick wall

August 17, 2023

65dB Kuala Lumpur: Strategically Sculpting Actionable Insights with Social Listening

There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.

August 17, 2023

Vote for TBWA! – 2024 SXSW PanelPicker Is Live

SXSW Panel Picker is live! Check out our ideas in the running and give them a vote up at the links below to help to bring them to the SXSW Stage next March.

Photo of berries in their containers

August 7, 2023

Research Unveils the Cultural Forces Driving the Future of Food

According to a new report from Backslash, new cultural behaviors are driving the food category forward. The overarching message of the report is that whilst it may not be instantly thought of as culture, food is at the heart of many cultural issues such as climate change and social justice. “From the societal implications of how we consume and create food, to future-facing thinking about how food can positively affect our lives and the world we live in, this report covers the whole spectrum”, explains Sandie Dilger, the Chief Strategy Officer at TBWA\London.

Robot typing at a desk. At the bottom of the image reads "Lead Balloon" in white text.

August 7, 2023

Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?

TBWA\Chiat\Day LA Chief Creative Officer, Renato Fernandez, caught up with host Dusty Weis of The Lead Balloon Podcast to talk about all things AI, advertising and the future of our industry. “AI became the equalizer in the industry…but with this equalization…we still need people to extract and take the best of AI…you still need someone that can orchestrate the data, direct the data, shape the data and take the best of it…those people will be the creative directors of this new technology,” said Fernandez.

3 photos stitched together of next generation soccer icons Alessia Russo, Lena Oberdorf and Mary Fowler

July 26, 2023

Women’s World Cup Ad From Adidas Showcases Next Gen Icons of the Game

Adidas has unveiled its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Created by TBWA\NEBOKO, the campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Boy laying next to a ton of plastic party items

July 26, 2023

Oniria\TBWA and the ‘Paraguay Sin Basura’ Foundation Launch “July Without Plastic”

The Paraguay Sin Basura Foundation, an organization for the conservation of the environment, has partnered with Oniria\TBWA to create the ‘Julio Sin Plástico’ campaign. The initiative aims to shine a light on excessive plastic use and encourage the elimination of at least one single-use plastic during the month of July.

Headshot of Erin Brizga

July 26, 2023

How Australian Businesses Are Using Threads to Connect With Customers

Meta-owned social media platform Threads has become the fastest growing app, clocking 100m users within the first five days since it was launched. Social client partner at Eleven PR Sydney, Erin Brizga told The Growth Agenda: “The early bird catches the algorithm. By joining now, brands can capture the attention and loyalty of users who are eager for new content and experiences, helping to build a dedicated following before competition becomes fierce.”

Headshot of Carlin Dixon

July 26, 2023

ADCOLOR Announces Honorees for 17th Annual ADCOLOR Awards

Carlin Dixon, Associate Director, DEI Strategy at TBWA\Chiat\Day NY, has been named this year’s Mr. ADCOLOR for the 17th Annual ADCOLOR Awards, which celebrate individuals and companies that go above and beyond to make a difference in the creative and tech industries.

Hand holding a smartphone with Twitter's account X on the screen

July 26, 2023

The Ad Industry Reacts to Elon Musk’s Rebrand of Twitter to X

LBB’s Addison Capper spoke with social media and branding leaders from across the advertising industry to get a temperature check of its feelings towards the change and its implications for brands. “At their best, B2B brands are the ultimate disruptors, driving innovation at the intersection of technology and commerce,” said John Hickman, Group Strategy Director and Head of PLEX at TBWA\Chiat\Day LA.

a lightbulb with the inside resembling an abstract brain stem

July 26, 2023

How Executives at Adobe, Uber, Diago and TBWA are Using Generative AI Today

Last month, Renato Fernandez, chief creative officer at TBWA\Chiat\Day Los Angeles discussed the potential of the tech on in-housing, brands and product during the Cannes Lions Festival of Creativity.

Refilwe Maluleke next to a quote of hers that reads "Remaining true to our brand message, while ensuring cultural relevance, pays off in the long run"

July 26, 2023

The Importance of Brand Presence in Economic Downturns

Refilwe Maluleke, CSO of TBWA\South Africa, explains why it’s important for brands to stay authentic and consistent with their brand promise, even during economic downturns.

Soccer goal that has uneven corners

July 19, 2023

ING Launches Campaign Against Inequality in the Football World

With the Women’s Football World Cup 2023 approaching, ING wanted to draw attention to the importance of equal opportunities between men and women in football. With the help of TBWA\NEBOKO, the brand launched the “Goals for Equal Opportunities” initiative, which shows the obstacles women and girls face in order to score.

Photo of man wearing a lucha libre mask

July 19, 2023

Apple Tells An Epic Lucha Libre Story in First ‘Shot on iPhone’ Film Produced in Mexico

Apple’s latest ‘Shot on iPhone’ film created by TBWA\Media Arts Lab LATAM, pays homage to the wrestling sport made popular a century ago in Mexican culture—and even features two popular lucha libre wrestling characters, Huracán Ramírez and Dr. Wagner.

Green background with iPhone screen that reads "ChatGPT" in the center of the screen and "Open AI" at the bottom

July 19, 2023

Here’s How 7 Major Ad Agencies Are Currently Using AI

Ad agencies can’t stop talking about AI. Luke Eid, TBWA\Worldwide’s Chief Innovation Officer, explains how TBWA is approaching the matter as technology continues to evolve.

Black background with white copy that reads "Future of Food", next to it is a yellow backlash over two traces of a globe

July 17, 2023

A Recipe for the Future of Food: TBWA’s Backslash Releases New Report

What will drive spending in the future? Climate change, optimized health, and freedom of choice – all of which are linked to the future of food. Backlash has compiled insights from 42 culture spotters across the globe to create the fourth report in its Future of series. The Future of Food outlines clear opportunities for businesses to capture a greater share of the future.

TBWA\Worldwide CEO Troy Ruhanen interviewing for CNBC

June 29, 2023

Cannes Lions 2023: A.I. Won’t Make Marketers Lazy, TBWA CEO Says

TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.

Collage of athletes holding their trophies

June 29, 2023

Gatorade Brings Back ‘Be Like Mike’ in New Campaign

Gatorade revived its iconic “Be Like Mike” campaign in a star-studded ad by TBWA\Chiat\Day LA featuring Michael Jordan, Serena Williams and Lionel Messi alongside a new generation of sports greats.

Grilled cheese served with Heinz tomato soup with an old vase behind it. In white copy reads "Heinz. Good Then. Great Now."

June 29, 2023

Heinz Celebrates the History of Soup in Campaign from TBWA\Sydney

Ever since humans invented soup, it’s been depicted in art. From ancient Sumerian stone tablets to Pablo Picasso’s ‘La Soupe’ in 1902, there is evidence of soup fuelling humankind’s progress throughout history. To celebrate humanity’s favorite meal, Heinz and TBWA\Sydney have taken inspiration from ‘soup art’ to remind everyone the reasons people reached for soup were the same then, as they are now.

Screenshots from Hilton's 10-minute TikTok Campaign

May 16, 2023

Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

Image depicting a hand scanning to order McDonald's

May 16, 2023

How McDonald’s Netherlands Hacked its Way Into Streaming Services

TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.

Campaign image for Visiting Hours

May 12, 2023

Cox Communications’ Pilot Program Allows Inmates to Speak to Loved Ones Everyday, in Private, for Free

180LA and Cox Communications created “Visiting Hours,” a pilot program reimagining visitation in the American prison system, seen through the lens of three inmates.

Image of Local Filipino musicians

May 9, 2023

Ditching Celebs and Celebrating Local Talent Helped a New Telco Brand Break Through

In the Philippines, newcomer telecoms company DITO needed to take on the international behemoths that dominated the market. While these big names tend to recruit major Hollywood and K-pop stars, DITO and TBWA\SMP elevated unknown local musicians from underrepresented parts of the country that reflected the diversity of the Philippines.

Animated image of the TBWA\Hakuhodo office with the copy "The Escape" in big blue font across the middle

May 3, 2023

TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office

TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.

Over a yellow background are two pencils – one normal sized and one really long. Above the pencils in black text reads "45 years in Singapore. That's looong."

May 2, 2023

IKEA Celebrates Long History in Singapore With a Really Long Pencil

IKEA is celebrating its 45th anniversary in Singapore this year. Making use of the brand’s iconic pencils provided for free, IKEA, with the help of TBWA\Singapore, is celebrating its really long history with a long version of its pencil. “As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, said Asheen Naidu, executive creative director at TBWA\Singapore, who worked with IKEA on the campaign.

Headshot of Aliah Berman

May 2, 2023

TBWA Appoints First Global Diversity Lead

TBWA has promoted its Chief Diversity Officer for North America, Aliah Berman, to Global Chief Diversity Officer. In her new role, Berman will seek to replicate this progress in priority areas, including the UK.

Jack in the Box's "edible assortment"

April 21, 2023

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.

Photo of Deepthi Prakash

April 21, 2023

TBWA Names Chief Product Officer

TBWA has promoted Deepthi Prakash to the new role of president international and chief product officer. With the creation of this role, TBWA is changing the way it approaches client relationships to offer both broad marketing strategies and deep specialization, or what TBWA Global CEO Troy Ruhanen calls “specialisms.”

27th Annual WEBBY Awards People's Voice Poster Image

April 5, 2023

TBWA is Nominated for 27 Webby’s

TBWA has 27 nominations across our global collective this year, from TBWA\Media Arts Lab, TBWA\Chiat\Day LA, TBWA\Sydney, TBWA\Singapore, TBWA\X, TBWA\Santiago Mangada Puno and 180LA. Cast your vote by April 20th.

Image of a woman laying in her bed looking at her phone

April 3, 2023

Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence

Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence Moving into the third year of their partnership, Juniper Park\TBWA and the Canadian Women’s Foundation continue to collaborate on the Signal for Help. They recently launched the new PSA, ‘Change the Story’, to continue to shift the culture around gender-based violence from stigma to one of support for survivors.

Image from TBWA\Hunt\Lascaris' Breaking Ballet campaign

April 3, 2023

40 years of TBWA\Hunt\Lascaris – the Right Side of History

TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.

Pink Circle with white text inside that reads "me too."

March 24, 2023

#Metoo: The Power of a Platform, 5 Years Later

Aliah Berman, TBWA\North America’s Chief Diversity Officer sat down with Tarana Burke, activist and founder of the ‘me too.’ Movement, at SXSW 2023 to discuss the power a platform has to drive equity and disruptive change.

Multiple version's of Messi throughout his career celebrating his World Cup victory on a billboard

January 12, 2023

How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win

As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.

December 12, 2022

TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.

October 20, 2022

The Most Innovative Company in Advertising of 2022

This year’s most innovative company in Middle East stands out for transcending the cliches and producing exceptional work: it is TBWA\RAAD.

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