Disruption gets
recognized

Hilton and TBWA\Chiat\Day NY’s new campaign “Connecting Room Concerts” highlights the hotel’s connected rooms feature for travelers looking for larger spaces when booking family or group travel. The first performance comes from six-time Grammy-Award winner, Brandi Carlile.

Apple and TBWA\Media Arts Lab Singapore’s new film has classic Bollywood style and romance at its core. Directed by Vishal Bhardwaj, the film serves as a cautionary tale about technology gone wrong—an interesting choice for the world’s biggest tech marketer.

Carlin Dixon, Program Manager and Diversity, Equity and Inclusion Lead, at TBWA\Chiat\Day NY, shares that the agency will explore the month’s theme ‘Black Resistance’ as a means to celebrate black culture and the many contributions black people have made throughout America.

Polly and TBWA\Chiat\Day LA are bringing humor, elevated design and an entirely new brand experience to car buyers in an all-new campaign titled, Get it Together. The hilarious campaign depicts how Polly can help you get your car and car insurance together, but getting your story together is up to you.

When you’re hungry, everything makes you think of food. The new poster campaign from TBWAParis for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

When you’re hungry, everything makes you think of food. The new poster campaign from TBWA\Paris for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

TBWA\Chiat\Day New York packed its bags from that storied street to move to the Daily News Building at 220 East 42nd St. Making it the last big agency to leave the famed New York Street.

The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.

Apple TV+ tapped Timothée Chalamet for its latest brand campaign, “Call Me”, made in collaboration with TBWA\Media Arts Lab. The campaign follows Chalamet as he goes about his life at home, at a crowded press conference and on set for a photoshoot, all while fantasizing about Apple TV+’s various projects. Fixated on why he doesn’t yet have a role on the platform.

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

TBWA\Worldwide’s Global Director of Product and Marketing, Deepthi Prakash notes that TBWA is “continually investing in understanding culture and consumer behaviors while expanding our offerings across the total brand experience.”

The Cannes Lions International Festival of Creativity has named its Jury Presidents for 2023. This year’s line-up includes Brent Anderson, Global Chief Creative Officer at TBWA\Media Arts Lab, judging the Entertainment Lions.

This part of Adweek’s series covering fellowship programs at agencies recognizes TBWA\Chiat\Day’s Youngbloods program, which welcomes recent graduates or career changers to operate across various agency departments.

Larissa Vince, Chief Executive Officer at TBWA\London joins Campaign and other advertising execs for a round table discussion on the current state of the industry and the myriad challenges that lie ahead over the coming 12 months.

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

Janni Widerholm is TBWA\Chiat\Day LA’s award-winning Creative Director, specializing in turning cultural insights into ideas that earn their engagement and fight against conventions.

Canadian online sports betting company Sports Interaction launches a new campaign that draws upon the edge-of-your-seat feeling of suspense that comes with sports betting. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper Park\TBWA.

TBWA\RAAD partnered with Abu Dhabi Investment Office and Weber Shandwick to giveaway $1 million worth of Web3 domains so that women could have the resources necessary to start a Web3 business.

TBWA\HAKUHODO and Sarufutsu village in Japan took note of mountains of discarded scallop shells and suggested a way to reduce the waste in the area by recycling the shells and turning them into sturdy helmets.

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.

TBWA\NEBOKO’s chief strategy officer, Natalie Gruis on the boosterish, tech-crazed zeitgeist of the mid 2010s and how sometimes an expert if the best option.

Saudi Arabia’s win over Argentina had everything: passion, determination, leadership. It’s a lesson for us all. Businesses that can bottle that underdog spirit are the ones that will endure and succeed.

International advertising agency TBWA\Melbourne has an in-house training program with a 100% success rate for placing permanent positions. The secret? Small hiring pools.

Influencia recently interviewed Nicolas Bordas, International Vice-President of TBWA\Worldwide, Chairman of TBWA\Corporate, and author of The Killer Idea.

Alliander and TBWA\NEBOKO won the 2022 Diversity in Business Award with TBWA\NXT project, through which offers underprivileged students the opportunity to become acquainted with the creative industry.

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar.

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

Faced with the ban of waving an LGBTQIA+ flag during the FIFA World Cup in Qatar, the Stop Homophobia Association, Pantone and TBWA\Paris designed a special flag that could not evoke any suspicion.

More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.

Should agencies be supporting their employees’ side hustles? Yosuke Nakamura, head of HR at TBWA\Hakuhodo in Japan, and employees of the agency are giving their opinion.

If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.

In a world ruled by ephemeral ads no bigger than the screen in the palm of your hand, only outdoor ideas can give both clients and creatives butterflies in their stomachs when they see their work on a giant scale, writes TBWA\RAAD’s ECD, Alex Pineda.

As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.

The spot builds upon the Southern Cross Health Insurance’s “With You” brand platform, highlighting the importance of support when it counts.

Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology.

This year’s most innovative company in Middle East stands out for transcending the cliches and producing exceptional work: it is TBWA\RAAD.

The Portland shop has worked with the Omnicom agency on projects for Adidas and McDonald’s.

The agency appointed a chief learning and development officer and executive director of global recruiting.

TBWA\NEBOKO’s chief client officer on the influence of John West, why Snickers makes him jealous, and working with McDonald’s on the Big Mac’s 50th anniversary.

Through many proactive projects and campaigns, Ashari, Strategy Director at TBWA\Kuala Lumpur, has commendably fashioned herself into an expert on all things Muslim, Malay, millennial, and women.

Raquel Messias, Chief Strategy Officer at Lew’Lara\TBWA, on brand consistency.

The TBWA\Chiat\Day New York CEO reflects on the agency’s powerful Family Equality campaign, kicking off AdAge’s Hispanic Heritage Month celebration of creative excellence.

Kit maker turns to manga and influencers to reveal shirt designs for this winter’s competition in Qatar.

Fabrizia Marchi, new CEO, leads the new positioning.

The Advocate and Equalpride have long believed Pride isn’t just one month — that’s why they partnered with TBWA\Chiat\Day LA and market research platform Suzy to develop the PRIDE Guide for marketers.

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

Agathe Guerrier speaks with WARC about the comeback of strategy generalists, brand experience, and how marketing in the metaverse can be successful.

Consent Labs wants a new classification introduced for TV shows and movies that include non-consensual sex scenes.

Déjà vu or are we now living in the future? The hype cycle has been accelerated.

Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society.

With the champion retiring, Gatorade celebrates Williams and her enduring legacy with narration from good friend, Beyoncé.

Questions of climate ruled the roost at this year’s Advertising Week APAC. Kimberlee Wells, CEO of TBWA\Group Melbourne and Adelaide, joins a panel on the advertising industry’s sustainability strategy.

According to, Karen Ballenden, Business Director at 180 Amsterdam, successful agencies create a world to which people want to belong.

The findings show how the priorities and values of top creatives are changing.

Falling in love with NFTs is a real thing, according to Annika Park, Senior Strategist at TBWA\Hong Kong.