About us

We develop disruptive brand ideas that change culture and drive impact. 

Video showcasing the evolution of the TBWA brand. First showing our old red backlash logo and then showing our current yellow backslash logo

Who we are

TBWA is the Disruption company. We use creativity to help businesses acquire a greater share of the future. Foundational to our approach is our proprietary business transformation method, Disruption®.  

Why we’re different

We are “always in Beta,” which makes innovation an imperative. That innovation – surprise, surprise – flows bottom up, never the other way around. That’s how we were named one of the World’s Most Innovative Companies by Fast Company for four years in a row, and Adweek’s 2021 and 2018 Global Agency of the Year. 

We are the world in, not HQ out. We are a collective of agencies born local and united by our shared belief in Disruption and creativity. That means we are a multicultural organization defined by the uniqueness of every person from every city, country and continent we reside. We are not clones or inheritors of a single founder’s legacy.  We have many founders, who have all left a mark on what we are today. 

A montage of pictures of TBWA agencies

What we value

Two 3D hands reaching towards each other
Collective spirit

We believe that none of us is better than all of us. That problems are best solved together, in partnership and with diversity, equity and inclusion.

Doing the brave thing

We are paid to make a difference, not to maintain the status quo. That isn’t always easy. It takes courage to challenge and push at the right times. 

Good enough is not enough

We hold ourselves to the highest standards across the board.  It is our entrepreneurial core that keeps us aiming upwards. 

Uncommon humanity

To our people, our clients, our communities and our planet. 

The world has never been more in need of radical solutions. Gradual improvement is not enough. Disruption is the antidote to incrementalism.

Jean-Marie Dru
Chairman, TBWA\Worldwide

Sibling Companies

Auditoire

AUDITOIRE is a brand experience agency that creates impressive live events that inspire, motivate and engage audiences. AUDITOIRE transforms the conversation between organizations and their various communities like employees, partners and consumers. AUDITOIRE places audiences at the heart of strong emotional experiences, elevating them to primary brand ambassadors. For the past 25 years, AUDITOIRE has been cultivating a taste for these experiences, marking minds for its unexpected ideas, coupled with cutting-edge technology. Since 1989, AUDITOIRE agencies located in Paris, Shanghai, Singapore, Hong-Kong, Dubai and Doha, have designed and produced more than 3,000 such live events for leading brands and businesses all over the world. Today, more than ever before, AUDITOIRE knows what matters most to each of us is not only what brands say, but what they do.

Designory

Designory, founded in 1972, is a global, award-winning, marketing agency with expertise across the content creation spectrum including digital, print and video. Its focus is to design compelling brand stories through the lens of products and services. Designory capabilities include strategic planning, specialized expertise for highly complex products and services, website and mobile app development, and the design and production of video, digital and printed communications. Designory, an Omnicom agency, is headquartered in Long Beach, California, with offices in Chicago, Hong Kong, London, Nashville, Paris and Tokyo.

dotdotdash

dotdotdash is an innovation company building future-forward brand experiences at the intersection of culture x technology. A collective of curious rebels, we combine deep knowledge with realistic optimism to push tomorrow’s mediums to today’s culture on behalf of our partners.

eg+ Worldwide

eg+ worldwide is Omnicom’s global production and implementation offering. Working directly with brand owners or in partnership with creative agencies, eg+ worldwide helps global brands originate, implement, amplify and localize creative concepts across moving image, digital and print channels. Through its three divisions — eg+, Designory and Mother Tongue — eg+ worldwide provides content creation; pre- and post-production solutions; local adaptation; transcreation; real-time marketing; delivery and workflow management; a full suite of digital solutions; distribution; and ROI quantification. eg+ worldwide employs more than 2,300 creative, content, production, technology and communications experts in 24 core offices. To support 87+ languages and 90+ markets, these offices are strategically positioned across six continents and include four production centers in Mexico, China, India and Poland.

GMR Marketing

GMR Marketing, is an experience agency, built to make stories that become lasting memories. GMR pioneered experience marketing back in 1979, and we’re still leading the way. We embed brands into experiences leveraging shared passions. We create experiences that are founded on data, rooted in science, grounded in strategy, designed meticulously and executed flawlessly. Our passionate global team creates, consults and activates in more than 70 countries. We’re headquartered in the United States and are part of Omnicom Group Inc. Learn more at GMRMarketing.com.

Heimat

Heimat, Berlin – seriously different. Is a creative agency that believes in the power of differentiation. Different Strategy, Different Idea, Excellent Execution. Heimat was founded in 1999 in Berlin-Kreuzberg and has been part of the TBWA network from the Omnicom network since 2014. Clients of the agency include HORNBACH, Boston Consulting Group FDP, Trolli, Welt, Yello, ZWILLING, Techniker Krankenkasse.

Lucky Generals

Lucky Generals is a creative company for people on a mission. An Emmy-nominated, multi-award-winning agency, with creativity at its core, we believe in making work that makes a difference. Founded in 2013 by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, Lucky Generals is now an international agency with offices in London and New York. Clients include Amazon, OVO, Virgin Atlantic, The Co-op and Yorkshire Tea.

180

180 exists to create The World As It Could Be. It operates as a unique global ecosystem with major hubs in Amsterdam, LA and New York, and specialist hubs in Dubai, Paris and Tokyo. 300 world-class professionals  all committed to radical collaboration and the belief that there is nothing more powerful than a fresh perspective. Dedicated to creating ideas that have a positive impact on our clients, our people and society. And we’ve been doing it for a while. 25 years. And counting. The agency’s unique ecosystem has end-to-end capabilities across upstream brand strategy, advertising, content, design, production, data analytics and digital innovation and has specialist units for Web3, Community and Influencer programmes.We work with the brands, people and partners who choose to see the world just like us; not as it is, but as it could be.

TBWA\Media Arts Lab

TBWA\Media Arts Lab is the globally recognized network of creative agencies known for its iconic work with Apple. In 1984, TBWA helped launch the first Apple Macintosh personal computer with the iconic commercial, “1984.” In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident. In 2006, TBWA\Media Arts Lab was born. Over the last 15 years, TBWA\Media Arts Lab has launched several iconic campaigns into the world including Silhouettes, Mac vs PC and Shot on iPhone. TBWA\Media Arts Lab is headquartered in Los Angeles and services 26 markets around the world.

TBWA\Worldheath

TBWA\WorldHealth is not a traditional agency network. We are a radically open creative collective. We look at what everyone else is doing and strive to do something completely new. Completely ownable. We live and breathe Disruption® because that is the secret of our clients’ unprecedented success. TBWA\WorldHealth brings together the best talent from across HCP, Patient and Consumer to create the most daring, culturally-relevant, and authentic brand experiences. We have built an entire business and reputation on challenging conventions and delivering creatively disruptive solutions that have had tangible and demonstrable business impact in healthcare. With over 80% of our business integrated across HCP, Patient and Consumer, we understand the power of creating unified brand experiences to drive behavior change across all audiences.

TRO

TRO, The Shared Experience Agency, is an industry leader in experiential marketing, creating moments that bring people together in person, online and in culture. With services spanning strategy and creative through to design and production, the TRO family delivers thousands of event days around the world every year – from global fan festivals to local pop-ups – for a range of clients including blue-chip brands, SMEs and governing bodies. Established for over 40 years, the agency is based in the UK, with further offices throughout Europe. TRO is part of Omnicom Group Inc. and was a founding member of Omnicom Experiential Group. Follow TRO on Twitter, Instagram and LinkedIn.

Ready to disrupt?

Drop us a note.

New Business Inquiries
[email protected]

Deepthi Prakash
Global Head of Product & Marketing

Press Inquiries
[email protected]

Jane Fraser
Regional Director of Marketing & Communications

Asheden Hill
Associate Director of Global Communications