Disruption gets
recognized

Global chief design officer Bruno Regalo and global chief creative officer Chaka Sobhani explain why great design is about hearts and minds and why Design by Disruption is betting on humanity in the age of AI.

A behind-the-scenes look at the thinking, precision and obsession behind TBWA\Media Arts Lab’s work—and the craft that earned the agency the 2026 Cannes Lions Craft Agency of the Year title.

TWIX takes ‘Two is More than One’ brand platform global with ‘Double Act’ multi-channel campaign created with adam&eve\TBWA and shot by ‘Paddington In Peru’ director Dougal Wilson.

Built around “Humans and Their Tools,” DISRUPT celebrates what happens when AI and human creativity come together.

Ice tea brand Lipton enlists the help of rapper Ice-T to celebrate its peach flavour in this social and out of home campaign. The work is inspired by the insight that the peach emoji does not mean Lipton Peach Ice Tea, and that on social media it can actually mean someone’s backside.

‘The Real Guy’ from TBWA\Hunt\Lascaris coincides with the brand’s commitment never to use AI-generated imagery in any consumer-facing communications.

A zombie invasion is taking over Brazilian media—but this apocalypse has a purpose: showing how technology can be a driver’s best ally on the road. Nissan’s new Kicks campaign, “The Escape,” was created by Lola\TBWA.

Experts from social and creator teams around the world share the playbook for marketers engaging with the most mammoth football tournament of all time, writes LBB’s Alex Reeves.

Created by TBWA\Istanbul, the limited-edition analog accessory solves the long-standing AFK dilemma by keeping gamers active in-game while they eat.

The sports brand is kicking off its FIFA World Cup 2026 marketing push in epic style with a five-minute short film that mixes neighborhood soccer culture with celebrity, bringing together Timothée Chalamet and a long roster of football stars (plus a Bad Bunny cameo) in a stylized story about the mythology of pickup games.

Proudly practical, the three films use entirely practical creations to showcase the uncomfortable side of soft for new ‘SKITTLES Gummies’ – LBB’s Tara McKerr finds out more from TBWA\Chiat\Day.

KFC Brazil is dressing fans the way it dresses its chicken: crispy from head to toe. A limited-edition streetwear project from the chicken chain, developed with Lola\TBWA, features fashion pieces and accessories designed with the texture of fried chicken. It’s also more personalized than your typical prefab fashion drop; rather, customers can bring in their own jackets, jeans, tote bags and hats—a few weeks later, they come back with a textured finish that mimics the look and feel of the brand’s breading.

Following the groundbreaking 2025 announcement that adidas was creating a performance shoe tailored for athletes with Down Syndrome, the brand, in partnership with TBWA\Canada, has officially brought this offering to market.

TBWA\Ireland and Fusio’s The Replay.ie sparks memory and conversation, turning decades of commentary into a tool for connection and wellbeing

Apple has launched two new films under its ‘Great Ideas Start Here’ brand platform to introduce the latest MacBook Air models. Rolling out globally across digital and social, the campaign highlights the performance and creative potential of the new lineup.

A Mumsnet campaign is addressing the impact of mobile phone usage and social media on children’s mental health and wellbeing. The work calls on parents to put pressure on the government for lasting change.

Levi’s “Backstory” by TBWA\Chiat\Day LA named one of ADWEEK’s standout commercials of Super Bowl 60.

Nissan is launching a Super-Bowl-adjacent social media-only effort featuring chef, actor and dip enthusiast Matty Matheson, who stars on the TV series “The Bear.” The high-energy creative speaks to anyone who has ever struggled to transport their seven-layer dip masterpiece to a Super Bowl party.

“Backstory,” Levi’s 30-second return to the Super Bowl after a 20-year absence, is a triumph at every hip sway. The 150-year-old brand’s parade of posteriors demands your attention from the first denim-clad butt. Levi’s took the lessons from last year’s “barrage of boobs” ad that you can go there if you subvert expectations, and people will pay attention to your message.

Skittles is skipping a traditional Super Bowl ad buy and instead staging a live, one-of-a-kind commercial, with Elijah Wood appearing at a contest winner’s front door as a mythical creature delivering Skittles. The DDB-created stunt ties into Skittles’ Gopuff delivery offering, turning a simple candy order into a full brand experience that unfolds in real time on game day.

Apple’s latest “Shot on iPhone” instalment created by TBWA\Media Arts Lab Sydney celebrates three of the most iconic Australian cricketers, Marnus Labushagne, Scott Boland and Alex Carey through the lens of the three 48MP rear cameras on the iPhone 17 Pro.

Elite athletes and Optimum Nutrition have teamed up with TBWA\Ireland, featuring Lando Norris, Dan Sheehan, and Marcus Smith for a playful new global campaign. Flipping the sports endorsement trope, the ad shows the athletes doing everything they can to hide the product that gives them an edge.

HeimatTBWA\’s latest campaign for HORNBACH, titled “No Project Without Drama,” is all about overcoming those challenges and keeping your eye on the prize.