Disruption gets
recognized

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.

180LA and Cox Communications created “Visiting Hours,” a pilot program reimagining visitation in the American prison system, seen through the lens of three inmates.

In the Philippines, newcomer telecoms company DITO needed to take on the international behemoths that dominated the market. While these big names tend to recruit major Hollywood and K-pop stars, DITO and TBWA\SMP elevated unknown local musicians from underrepresented parts of the country that reflected the diversity of the Philippines.

TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.

IKEA is celebrating its 45th anniversary in Singapore this year. Making use of the brand’s iconic pencils provided for free, IKEA, with the help of TBWA\Singapore, is celebrating its really long history with a long version of its pencil. “As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, said Asheen Naidu, executive creative director at TBWA\Singapore, who worked with IKEA on the campaign.

Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.

Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence Moving into the third year of their partnership, Juniper Park\TBWA and the Canadian Women’s Foundation continue to collaborate on the Signal for Help. They recently launched the new PSA, ‘Change the Story’, to continue to shift the culture around gender-based violence from stigma to one of support for survivors.

TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.

Adidas has turned its attention to women’s safety when exercising as part of a renewed pledge to inform and educate men about violence against women. As part of this initiative, Adidas conducted a survey of 9,000 runners from nine different countries and found 92% of women are concerned for their safety when they go for a run. The brand’s newest campaign, ‘The Ridiculous Run’, by TBWA\Neboko depicts the extreme measures women must take in order to feel safe when running, with the aim to raise awareness in men of the part they play in helping women feel safe while exercising.

Starring the contemporary Singapore Airlines’ cabin crew, the new campaign by TBWA\Singapore builds on the brand’s strong foundations of heritage and takes on a fresh and modern look and feel.

Behr has launched its latest campaign ‘Hearing Things’ with TBWA\Chiat\Day LA. In the ad, a woman’s insecurity about the poor state of her walls begins to infiltrate her every thought, until she’s mishearing harmless comments from people in her life as criticisms.

TBWA\Chiat\Day LA’s new Quickbooks campaign ‘Small Business Spotting’ aims to increase recognition for small businesses around the US by way of small business spotting through engagement across social media.

When it came to promoting the official launch of its first all-electric SUV, the Nissan Ariya, TBWA\Chiat\Day NY and Nissan embraced a new approach for the company—deploying a TikTok-first campaign with the help of more than 1,500 creators on the platform for its #HowDoYouSayAriya campaign. “What I like about the TikTok campaign is that it’s so simple,” said Leslie Stone, Chief Strategy Officer for Nissan at TBWA\Chiat\Day.

A creative campaign by TBWA\Neboko and Philips showcases a true story between two unlikely protagonists. The film brings together Sophie (a former patient) and Dr. Boden (her radiologist). Their story unfolds as we dive deeper into the world of unseen heroes (radiologists) and the road to recovery for patients.

Hilton and TBWA\Chiat\Day NY’s new campaign “Connecting Room Concerts” highlights the hotel’s connected rooms feature for travelers looking for larger spaces when booking family or group travel. The first performance comes from six-time Grammy-Award winner, Brandi Carlile.

Apple and TBWA\Media Arts Lab Singapore’s new film has classic Bollywood style and romance at its core. Directed by Vishal Bhardwaj, the film serves as a cautionary tale about technology gone wrong—an interesting choice for the world’s biggest tech marketer.

When you’re hungry, everything makes you think of food. The new poster campaign from TBWA\Paris for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.

Apple TV+ tapped Timothée Chalamet for its latest brand campaign, “Call Me”, made in collaboration with TBWA\Media Arts Lab. The campaign follows Chalamet as he goes about his life at home, at a crowded press conference and on set for a photoshoot, all while fantasizing about Apple TV+’s various projects. Fixated on why he doesn’t yet have a role on the platform.

Canadian online sports betting company Sports Interaction launches a new campaign that draws upon the edge-of-your-seat feeling of suspense that comes with sports betting. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper Park\TBWA.

TBWA\HAKUHODO and Sarufutsu village in Japan took note of mountains of discarded scallop shells and suggested a way to reduce the waste in the area by recycling the shells and turning them into sturdy helmets.

To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar.

Faced with the ban of waving an LGBTQIA+ flag during the FIFA World Cup in Qatar, the Stop Homophobia Association, Pantone and TBWA\Paris designed a special flag that could not evoke any suspicion.

More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.

The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.

If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.

As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.

The spot builds upon the Southern Cross Health Insurance’s “With You” brand platform, highlighting the importance of support when it counts.