February 12, 2024
Who Won TelevisaUnivision’s Super Bowl Broadcast? The Ads that Invited the Whole Familia
TBWA\Chiat\Day NY teamed up with the world’s leading Spanish-language media and content company to create an exclusive in-culture, in-language broadcast experience for Latino viewers. Featuring SNL breakout star Marcello Hernandez, rapper and singer Myke Towers, and the band Grupo Frontera, the spot depicts an unexpected adventure while test-driving the latest Nissan Pathfinder.
February 7, 2024
Jennifer Coolidge, star of a new Super Bowl ad, won’t make it to the game — but she’s rooting for Taylor and Travis
TBWA\Chiat\Day LA has launched a 30-second Super Bowl spot for Discover featuring the hilarious Jennifer Coolidge, depicting just how much she begrudges those dreaded customer service robots in a way that only Jennifer Coolidge could.
January 19, 2024
Apple’s ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated ‘Shot on iPhone’ campaign. Created by TBWA\Media Arts Lab, the spot shows off the iPhone 15’s ability to turn any photo into a portrait.
January 11, 2024
Billboard Brazil Launches Over 30, the First List of Trans and Transvestites Over the Age of 30
Brazil has the highest rate of homicide among trans people, with the majority of victims being between the ages of 18 to 29 years old. To bring awareness and pay tribute to the trans people who, against the odds, surpass the age of 30, Lew’Lara\TBWA partnered with Billboard Brazil magazine to create a special “Over 30” edition. This edition features a list of 30 outstanding Brazilians leading the fight against transphobia in Brazil.
December 5, 2023
McDonald’s is Selling Single Chicken McNuggets in Response to an Obscure Math Theorem
TBWA\Switzerland AG has launched a new campaign for McDonald’s Switzerland that really crunches the numbers when it comes to Chicken McNuggets. Based on the social media creation coined the ‘Chicken McNugget Theorem’, fans concluded that it’s difficult to split their orders of McNuggets because you can’t add on single nuggets to your order… until now. For a limited time, McDonald’s Switzerland is selling individual orders of Chicken McNuggets
November 22, 2023
Meet the AI-Created Football Expert Aiming to Teach Infantino a Lesson
‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.
October 25, 2023
TBWA\Hunt\Lascaris Helps Create Unity through Diversity in South Africa’s 12th Official Language
TBWA\Hunt Lascaris translates South Africa’s powerful singing tradition of gwijo into a campaign for MTN that rallied the entire nation. These are songs of encouragement deeply embedded in local culture. The chosen gwijo, ‘Mtaka Mama’, is about togetherness and the nation’s defiant spirit, emphasizing that they’re all brothers and sisters. It’s a soul-stirring anthem that transcends race and language.
October 13, 2023
Ad of the Day: Jack in the Box Releases First Halloween Horror Flick, ‘Feeding Time’
For spooky season, Jack in the Box and TBWA\Chiat\Day LA released the brand’s first-ever horror short entitled ‘Feeding Time.’ The spot opens with a trio of unruly teenagers stealing candy from two children. While walking off with their bounty, they notice a suspicious food truck peddling “Free Angry Monster Tacos.”
October 9, 2023
Here is Yet Another Steaming Service You’ll Pay for but Never Watch – but With a Twist
The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.
September 18, 2023
Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Coinciding with the launch of the new iPhone 15 Pro Max comes a new spot starring Grammy winning songstress, Olivia Rodrigo. Created in collaboration with TBWA\Media Arts Lab, the film not only manages to promote the new phone, but also her new single “Get Him Back”.
September 14, 2023
DirecTV Gets Travis Kelce to Read Bedtime Stories to Soothe Your ‘Sunday Scaries’
On Sunday nights in the fall, once the football games are over, NFL watchers face a harsh return to reality. The so-called “Sunday scaries” aren’t unique to football fans, of course, but when Sunday is your favorite day, the sudden arrival of the workweek does seem particularly cruel. DirecTV and TBWA\Chiat\Day Los Angeles, though, have found an unexpected way to send you off to slumberland without a care in the world on Sunday nights—with help from Travis Kelce, star tight end for the Kansas City Chiefs.
August 23, 2023
These Lego Bricks Will Teach Kids Braille
The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.
August 23, 2023
Unstoppable Pups with Prostheses Are the Adorable Superstars of the New Apple Campaign
Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.
August 22, 2023
McDonald’s Made Apparel that Camouflages the McFlurry so People Don’t Ask for a Bite
TBWA\Lisbon has unveiled a fanciful, fashion-forward effort — a line of apparel for McDonald’s Portugal that helps you hide your McFlurry from the thieves who would pilfer a bite. The collection includes three types of T-shirts featuring the same striped pattern seen on McFlurry cups and has helped boost McFlurry sales by 50%.
August 22, 2023
Bees Can Make Themselves at Home in This Gin Company’s Brilliant Packaging
Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.
July 26, 2023
Women’s World Cup Ad From Adidas Showcases Next Gen Icons of the Game
Adidas has unveiled its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Created by TBWA\NEBOKO, the campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.
July 26, 2023
Oniria\TBWA and the ‘Paraguay Sin Basura’ Foundation Launch “July Without Plastic”
The Paraguay Sin Basura Foundation, an organization for the conservation of the environment, has partnered with Oniria\TBWA to create the ‘Julio Sin Plástico’ campaign. The initiative aims to shine a light on excessive plastic use and encourage the elimination of at least one single-use plastic during the month of July.
July 19, 2023
ING Launches Campaign Against Inequality in the Football World
With the Women’s Football World Cup 2023 approaching, ING wanted to draw attention to the importance of equal opportunities between men and women in football. With the help of TBWA\NEBOKO, the brand launched the “Goals for Equal Opportunities” initiative, which shows the obstacles women and girls face in order to score.
July 19, 2023
Apple Tells An Epic Lucha Libre Story in First ‘Shot on iPhone’ Film Produced in Mexico
Apple’s latest ‘Shot on iPhone’ film created by TBWA\Media Arts Lab LATAM, pays homage to the wrestling sport made popular a century ago in Mexican culture—and even features two popular lucha libre wrestling characters, Huracán Ramírez and Dr. Wagner.
June 29, 2023
Heinz Celebrates the History of Soup in Campaign from TBWA\Sydney
Ever since humans invented soup, it’s been depicted in art. From ancient Sumerian stone tablets to Pablo Picasso’s ‘La Soupe’ in 1902, there is evidence of soup fuelling humankind’s progress throughout history. To celebrate humanity’s favorite meal, Heinz and TBWA\Sydney have taken inspiration from ‘soup art’ to remind everyone the reasons people reached for soup were the same then, as they are now.
May 16, 2023
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.
May 16, 2023
How McDonald’s Netherlands Hacked its Way Into Streaming Services
TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.
May 9, 2023
Ditching Celebs and Celebrating Local Talent Helped a New Telco Brand Break Through
In the Philippines, newcomer telecoms company DITO needed to take on the international behemoths that dominated the market. While these big names tend to recruit major Hollywood and K-pop stars, DITO and TBWA\SMP elevated unknown local musicians from underrepresented parts of the country that reflected the diversity of the Philippines.
May 3, 2023
TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office
TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.
May 2, 2023
IKEA Celebrates Long History in Singapore With a Really Long Pencil
IKEA is celebrating its 45th anniversary in Singapore this year. Making use of the brand’s iconic pencils provided for free, IKEA, with the help of TBWA\Singapore, is celebrating its really long history with a long version of its pencil. “As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, said Asheen Naidu, executive creative director at TBWA\Singapore, who worked with IKEA on the campaign.
April 21, 2023
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.
April 3, 2023
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence Moving into the third year of their partnership, Juniper Park\TBWA and the Canadian Women’s Foundation continue to collaborate on the Signal for Help. They recently launched the new PSA, ‘Change the Story’, to continue to shift the culture around gender-based violence from stigma to one of support for survivors.
April 3, 2023
40 years of TBWA\Hunt\Lascaris – the Right Side of History
TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.
January 12, 2023
How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win
As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.