Disruption gets
recognized

In TBWA\Media Arts Lab’s latest spot for Apple, Emmy- and Golden Globe-nominated actress Bella Ramsey stars in a trio of ads, highlighting Apple’s new artificial intelligence tools as solutions to avoid awkward situations. The cutting-edge tools work seamlessly across apps to generate movies, search photos and videos, clean up images, transcribe audio, and prioritize emails.

TBWA\Sydney’s new campaign, ‘It Has to Be Heinz,’ showcases just how far the average person would go to savor every last drop of Heinz ketchup. This comical ad, dedicated to loyal consumers, launches nationwide. The campaign features large format OOH in prime locations, with creative elements tailored to engage consumers right where they are. This includes custom transit ads in metro areas and platform-specific social media executions on Meta and TikTok to garner attention.

Modibodi and Fabric\TBWA have partnered to dispel the common menstruation myth about swimming during your period. Titled “Fear Not”, the campaign shows the leak-proof efficiency of the Modibodi swimsuit as a freediver swims with 5-meter tiger sharks…while on her cycle.

TBWA\NZ is helping bring old school justice to modern day scams in a new campaign for Age Concern New Zealand, a charity dedicated to promoting the care, well-being, and security of older people. The spot reimagines famed 1980s cop drama CHiPs to educate elderly people about the growing threat of scams.

Apple has launched its debut Mac students campaign in collaboration with TBWA\Media Arts Lab Shanghai. The new spot highlights three of the most popular Gen-Z creators demonstrating Mac-exclusive features. The film, shot entirely on the iPhone 15, seeks to inspire Gen-Z to pursue their own dreams and aspirations.

Nissan’s ‘Whole New Thrill’ campaign created by Juniper Park\TBWA is a window into how the brand makes the Canadian driving experience more thrilling.

Four’N Twenty has partnered with TBWA\Melbourne to launch a new national campaign to mark its sponsorship of the Australian Olympic Team. Titled ‘Running On Paris Time’, the campaign aims to extend the pie brand’s reach beyond Australia.

In an effort to combat household food waste, Love Food Hate Waste NZ teamed up with TBWA\New Zealand to help bring much needed attention to the issue.

LG and TBWA\Chiat\Day NY have launched ‘Optimism your feed’, which aims to help users bring more optimism to their social media experience.

TBWA\Chiat\Day LA has launched a new campaign titled ‘It Hasn’t Changed’, bringing back the tagline “Is it in you?”. Narrated by Michael Jordan, the spot brings back the brand’s classic black and white aesthetic with images of athletes highlighted with colorful Gatorade-colored sweat.

Meet Iruyo: the AI-powered toy that connects you with your baby in the back seat.

TBWA\NZ’s latest campaign for 2degrees supports the brand’s Super Rugby Aupiki sponsorship. Collaborating with Sky and TikTok, it’s the first time a sporting final has been shot vertically and broadcast on TikTok, bringing a wholly unique experience to the platform.

There’s not a golden arch in sight, but you’ll know this is a McDonald’s billboard when you smell it… TBWA\NEBOKO and McDonald’s Netherlands have installed mini billboards across the Dutch cities of Utrecht and Leiden that don’t use a single word or image to advertise McDonald’s offerings, instead they pump out the unmistakable aroma of warm McDonald’s french fries.

TBWA\MCR and Prost8 are squashing assumptions about prostate exams, because despite common misconceptions, most exams are actually done via a blood test in the arm. Prostate exams save lives, so it’s time men “know their arse from their elbow”.

There’s nothing more iconic than a little Tiffany Blue box. After all, its notoriety has been built over centuries. That iconography and heritage are the focus of Tiffany & Co.’s latest campaign, “With Love, Since 1837,” created by TBWA\Chiat\Day LA.

Levi’s and TBWA\Chiat\Day LA have unveiled a new campaign and open casting call for fans around the globe. Part of the brand’s ‘Live in Levi’s’ campaign, the short film captures the essence of dance as a vehicle for change and progression.

MLL and TBWA\Helsinki developed an AI warning system that identifies and alerts parents of emerging social media trends in their area.

HeimatTBWA\’s new campaign for beer brand Muschicraft, ‘The Most Illegal Beer’, breaks laws in 50 countries. Why? Because the beer has been brewed by women. The 90-second video features women from different countries getting involved in the production, as a narrator details the law that each woman has broken by doing so. Proceeds from sales will go to supporting Women for Women International, a global organization fighting for gender equality.

Starhub and TBWA\Singapore are showing just how much of today’s tech necessities would cease to exist without women. Imagine a phone without wifi, bluetooth, or even a call button… The spot depicts just how essential women in tech are.

Powered by AI, TBWA\Helsinki created ‘The Dog Vending Machine’, which comes equipped with canine face recognition – allowing an enticing product trial experience for the consumer, aka dogs.

HeimatTBWA\ is promising new beginnings in its newest ad for European gardening and home improvement store HORNBACH. The spot frames spring projects as a chance to be reborn—quite literally.

To celebrate the grand re-introduction of the McD’s Deluxe Burger range, TBWA\Belgium found it fitting to pair the popular menu item with the finest cutlery – something that’s never been done before! It has to be said, a deluxe burger deserves the deluxe treatment.

DirecTV wants Americans to know that they no longer need satellite dishes to access its services, and is using two unlikely protagonists to get its message across – pigeons. Created by TBWA\Chiat\Day LA, ‘For the Birds’ sees a pair of pigeons, voiced by Steve Buscemi and Henry Winkler, as they humorously educate consumers that their favorite rest stops are now missing from DirecTV households.

TBWA\Chiat\Day NY teamed up with the world’s leading Spanish-language media and content company to create an exclusive in-culture, in-language broadcast experience for Latino viewers. Featuring SNL breakout star Marcello Hernandez, rapper and singer Myke Towers, and the band Grupo Frontera, the spot depicts an unexpected adventure while test-driving the latest Nissan Pathfinder.

TBWA\Chiat\Day LA has launched a 30-second Super Bowl spot for Discover featuring the hilarious Jennifer Coolidge, depicting just how much she begrudges those dreaded customer service robots in a way that only Jennifer Coolidge could.

Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWA\Media Arts Lab Shanghai, that sends a poignant message spanning far beyond China.

Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated ‘Shot on iPhone’ campaign. Created by TBWA\Media Arts Lab, the spot shows off the iPhone 15’s ability to turn any photo into a portrait.

Brazil has the highest rate of homicide among trans people, with the majority of victims being between the ages of 18 to 29 years old. To bring awareness and pay tribute to the trans people who, against the odds, surpass the age of 30, Lew’Lara\TBWA partnered with Billboard Brazil magazine to create a special “Over 30” edition. This edition features a list of 30 outstanding Brazilians leading the fight against transphobia in Brazil.

TBWA\Chiat\Day NY’s 10-Minute TikTok for Hilton and TBWA\Media Arts Lab’s ‘Fuzzy Feelings’ campaign for Apple have been listed as Ad Age’s 40 Best Ads of 2023.

TBWA\Switzerland AG has launched a new campaign for McDonald’s Switzerland that really crunches the numbers when it comes to Chicken McNuggets. Based on the social media creation coined the ‘Chicken McNugget Theorem’, fans concluded that it’s difficult to split their orders of McNuggets because you can’t add on single nuggets to your order… until now. For a limited time, McDonald’s Switzerland is selling individual orders of Chicken McNuggets

‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.

Apple’s latest holiday ad by TBWA\Media Arts lab mixes stop motion and live action to tell a heartwarming story about a grumpy boss and his employee.

TBWA\Hunt Lascaris translates South Africa’s powerful singing tradition of gwijo into a campaign for MTN that rallied the entire nation. These are songs of encouragement deeply embedded in local culture. The chosen gwijo, ‘Mtaka Mama’, is about togetherness and the nation’s defiant spirit, emphasizing that they’re all brothers and sisters. It’s a soul-stirring anthem that transcends race and language.

For spooky season, Jack in the Box and TBWA\Chiat\Day LA released the brand’s first-ever horror short entitled ‘Feeding Time.’ The spot opens with a trio of unruly teenagers stealing candy from two children. While walking off with their bounty, they notice a suspicious food truck peddling “Free Angry Monster Tacos.”

The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.

The campaign’s mission is to educate younger men and women about the 26 factors and symptoms of breast cancer and the importance of regular checks.

Coinciding with the launch of the new iPhone 15 Pro Max comes a new spot starring Grammy winning songstress, Olivia Rodrigo. Created in collaboration with TBWA\Media Arts Lab, the film not only manages to promote the new phone, but also her new single “Get Him Back”.

On Sunday nights in the fall, once the football games are over, NFL watchers face a harsh return to reality. The so-called “Sunday scaries” aren’t unique to football fans, of course, but when Sunday is your favorite day, the sudden arrival of the workweek does seem particularly cruel. DirecTV and TBWA\Chiat\Day Los Angeles, though, have found an unexpected way to send you off to slumberland without a care in the world on Sunday nights—with help from Travis Kelce, star tight end for the Kansas City Chiefs.