May 16, 2023
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.
May 16, 2023
How McDonald’s Netherlands Hacked its Way Into Streaming Services
TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.
May 9, 2023
Ditching Celebs and Celebrating Local Talent Helped a New Telco Brand Break Through
In the Philippines, newcomer telecoms company DITO needed to take on the international behemoths that dominated the market. While these big names tend to recruit major Hollywood and K-pop stars, DITO and TBWA\SMP elevated unknown local musicians from underrepresented parts of the country that reflected the diversity of the Philippines.
May 3, 2023
TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office
TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.
May 2, 2023
IKEA Celebrates Long History in Singapore With a Really Long Pencil
IKEA is celebrating its 45th anniversary in Singapore this year. Making use of the brand’s iconic pencils provided for free, IKEA, with the help of TBWA\Singapore, is celebrating its really long history with a long version of its pencil. “As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the iconic IKEA pencil that we all know and love”, said Asheen Naidu, executive creative director at TBWA\Singapore, who worked with IKEA on the campaign.
April 21, 2023
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, and plans to embrace it fully in celebration of the upcoming weed extravaganza that is 4/20. In a new campaign with TBWA\Chiat\Day LA, the brand is bringing back Pineapple Express Shakes – which sold out quickly during last year’s event – and distributing them via food trucks throughout LA.
April 3, 2023
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence
Canadian Women’s Foundation PSA Presents Differing Outcomes in a Story of Gender Based Violence Moving into the third year of their partnership, Juniper Park\TBWA and the Canadian Women’s Foundation continue to collaborate on the Signal for Help. They recently launched the new PSA, ‘Change the Story’, to continue to shift the culture around gender-based violence from stigma to one of support for survivors.
April 3, 2023
40 years of TBWA\Hunt\Lascaris – the Right Side of History
TBWA\Hunt\Lascaris sees its 40th celebration as a transition into maturity. The agency has seen it all – the end of apartheid South Africa, the 2008 financial crisis and the Covid-19 pandemic. “For an agency like Hunt Lascaris to still be operating after such immense change is remarkable,” said Luca Gallarelli, group CEO of TBWA\South Africa.
March 29, 2023
Adidas Launches Initiative to Make Women Feel Safer While Running
Adidas has turned its attention to women’s safety when exercising as part of a renewed pledge to inform and educate men about violence against women. As part of this initiative, Adidas conducted a survey of 9,000 runners from nine different countries and found 92% of women are concerned for their safety when they go for a run. The brand’s newest campaign, ‘The Ridiculous Run’, by TBWA\Neboko depicts the extreme measures women must take in order to feel safe when running, with the aim to raise awareness in men of the part they play in helping women feel safe while exercising.
March 27, 2023
Paint Brand Behr’s Humorous Spot Saves You from ‘Housebarassment’
Behr has launched its latest campaign ‘Hearing Things’ with TBWA\Chiat\Day LA. In the ad, a woman’s insecurity about the poor state of her walls begins to infiltrate her every thought, until she’s mishearing harmless comments from people in her life as criticisms.
March 7, 2023
QuickBooks’ Digital Campaign Brings Small Businesses to the Foreground of Film and Entertainment
TBWA\Chiat\Day LA’s new Quickbooks campaign ‘Small Business Spotting’ aims to increase recognition for small businesses around the US by way of small business spotting through engagement across social media.
February 27, 2023
How Nissan Used TikTok Creators to Promote its New Electric Vehicle
When it came to promoting the official launch of its first all-electric SUV, the Nissan Ariya, TBWA\Chiat\Day NY and Nissan embraced a new approach for the company—deploying a TikTok-first campaign with the help of more than 1,500 creators on the platform for its #HowDoYouSayAriya campaign. “What I like about the TikTok campaign is that it’s so simple,” said Leslie Stone, Chief Strategy Officer for Nissan at TBWA\Chiat\Day.
February 27, 2023
TBWA\Neboko Highlights the World of Unseen Radiologist Heroes in Touching Film
A creative campaign by TBWA\Neboko and Philips showcases a true story between two unlikely protagonists. The film brings together Sophie (a former patient) and Dr. Boden (her radiologist). Their story unfolds as we dive deeper into the world of unseen heroes (radiologists) and the road to recovery for patients.
February 7, 2023
Hilton Launches Music Concerts Starting With Brandi Carlile to Highlight Connected Rooms
Hilton and TBWA\Chiat\Day NY’s new campaign “Connecting Room Concerts” highlights the hotel’s connected rooms feature for travelers looking for larger spaces when booking family or group travel. The first performance comes from six-time Grammy-Award winner, Brandi Carlile.
February 7, 2023
Apple Glimpses the Future in Lavish 30-Minute Film From India, Shot on iPhone by Vishal Bhardwaj
Apple and TBWA\Media Arts Lab Singapore’s new film has classic Bollywood style and romance at its core. Directed by Vishal Bhardwaj, the film serves as a cautionary tale about technology gone wrong—an interesting choice for the world’s biggest tech marketer.
February 7, 2023
New McDonald’s France Ads Focus on the Brand’s Iconic Products
When you’re hungry, everything makes you think of food. The new poster campaign from TBWA\Paris for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).
January 31, 2023
Artificial intelligence or human stupidity? The Wired Italia campaign against AI Bias
The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.
January 31, 2023
Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s Hilarious Ad
Apple TV+ tapped Timothée Chalamet for its latest brand campaign, “Call Me”, made in collaboration with TBWA\Media Arts Lab. The campaign follows Chalamet as he goes about his life at home, at a crowded press conference and on set for a photoshoot, all while fantasizing about Apple TV+’s various projects. Fixated on why he doesn’t yet have a role on the platform.
December 21, 2022
Betting Company Sports Interaction Keeps you Guessing in Surprised Filled Spot
Canadian online sports betting company Sports Interaction launches a new campaign that draws upon the edge-of-your-seat feeling of suspense that comes with sports betting. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper Park\TBWA.
November 16, 2022
Adidas Celebrates Bringing the Pro Soccer Family Back Together in Men’s World Cup 2022 Ad
To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar.
November 10, 2022
Five Climate and Sustainability-focused Creative Projects
More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.
November 8, 2022
Fortum and TBWA\Helsinki on the Eurobest Shortlist
The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.
November 3, 2022
New Calculator Tackles Inequality in Missing Persons Stories
If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.
October 31, 2022
Innovation is ‘More Than a Process, it’s a Mindset’
As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.