Disruption gets
recognized

Columbia Journalism Review, in collaboration with TBWA\Chiat\Day New York, launched “The PSAi,” a music video campaign to help the public identify AI-generated images. The video features animated versions of viral AI images singing about how to spot synthetic visuals, making the topic both accessible and entertaining. Accompanied by a website with educational resources, the campaign aims to raise awareness and encourage critical thinking when encountering potential fake images online.

Olivia Wilde directs a new Apple campaign promoting Mac computers, capturing modern student life with a mix of eerie settings and wry humours. Collaborating with TBWA\Media Arts Lab and Oscar-winning cinematographer Erik Messerschmidt, the ads feature characters who are amazed by the efficiency of Macs, showcasing features such as Apple Intelligence, AirDrop and iPhone Mirroring.

This playful campaign humorously compares the digestive to revolutionary inventions like sliced bread, the telephone, and the wheel.

Instacart’s Super Bowl ad, “We’re Here,” brought to life by TBWA\Chiat\Day LA features iconic mascots like Mountain Dew’s Puppy Monkey Baby and Cheetos’ Chester Cheetah, illustrating the care and efficiency Instacart provides in every order. Showcasing their tech-driven platform with over 600,000 shoppers, the campaign highlights Instacart’s ability to deliver groceries from 85,000 locations in as fast as 30 minutes, supported by pre-game promotions and special deliveries.

In the latest “Shot on iPhone” campaign, TBWA\Media Arts Lab teamed up with Oscar-winning cinematographer Erik Messerschmidt to create a nostalgic ’90s love story, “I Made a Mixtape For You.” This enchanting film celebrates Chinese New Year and continues Apple’s tradition of honoring family-centric narratives and Chinese culture.

Apple’s 2024 holiday film “Heartstrings” is a touching story about a father with hearing loss reconnecting with his daughter’s music through AirPods Pro 2’s groundbreaking Hearing Aid feature.

Starbucks has unveiled their holiday campaign in collaboration with TBWA\London. The spot, titled “Drink In, Breathe Out” reminds customers amidst the busyness of the festive season, it’s important to take time for yourself and savor the simple pleasures.

Fe Navilli, Creative Director at dotdotdash discusses their latest work for PDX, Extraordinary Windows.

TBWA\MCR has partnered with Fighting Knife Crime London to unveil ‘More Cuts Lead to More Cuts’. The initiative features three haunting posters that starkly highlight the devastating consequences of cutting essential services like youth clubs, mental health support, and local policing.

TBWA\Hunt\Lascaris has launched its first campaign for Savanna Premium Cider. Titled ‘It’s Giving Whisky’, the spot playfully pokes fun at whisky tropes and encourages viewers to drink the brand’s crisp and dry whisky flavored cider.

TBWA\Chiat\Day LA has launched its newest brand campaign for Levi’s featuring none other than global icon, Beyonce. Drawing inspiration from her hit song, “LEVII’S JEANS”, the spot aims to affirm the brand’s enduring place at the center of culture.

Inspired by the legacy of the Levi’s brand and one of the most influential figures of modern culture, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”

In TBWA\Media Arts Lab’s latest spot for Apple, Emmy- and Golden Globe-nominated actress Bella Ramsey stars in a trio of ads, highlighting Apple’s new artificial intelligence tools as solutions to avoid awkward situations. The cutting-edge tools work seamlessly across apps to generate movies, search photos and videos, clean up images, transcribe audio, and prioritize emails.

TBWA\Sydney’s new campaign, ‘It Has to Be Heinz,’ showcases just how far the average person would go to savor every last drop of Heinz ketchup. This comical ad, dedicated to loyal consumers, launches nationwide. The campaign features large format OOH in prime locations, with creative elements tailored to engage consumers right where they are. This includes custom transit ads in metro areas and platform-specific social media executions on Meta and TikTok to garner attention.

Modibodi and Fabric\TBWA have partnered to dispel the common menstruation myth about swimming during your period. Titled “Fear Not”, the campaign shows the leak-proof efficiency of the Modibodi swimsuit as a freediver swims with 5-meter tiger sharks…while on her cycle.

TBWA\NZ is helping bring old school justice to modern day scams in a new campaign for Age Concern New Zealand, a charity dedicated to promoting the care, well-being, and security of older people. The spot reimagines famed 1980s cop drama CHiPs to educate elderly people about the growing threat of scams.

Apple has launched its debut Mac students campaign in collaboration with TBWA\Media Arts Lab Shanghai. The new spot highlights three of the most popular Gen-Z creators demonstrating Mac-exclusive features. The film, shot entirely on the iPhone 15, seeks to inspire Gen-Z to pursue their own dreams and aspirations.

Nissan’s ‘Whole New Thrill’ campaign created by Juniper Park\TBWA is a window into how the brand makes the Canadian driving experience more thrilling.

Four’N Twenty has partnered with TBWA\Melbourne to launch a new national campaign to mark its sponsorship of the Australian Olympic Team. Titled ‘Running On Paris Time’, the campaign aims to extend the pie brand’s reach beyond Australia.

In an effort to combat household food waste, Love Food Hate Waste NZ teamed up with TBWA\New Zealand to help bring much needed attention to the issue.

LG and TBWA\Chiat\Day NY have launched ‘Optimism your feed’, which aims to help users bring more optimism to their social media experience.

TBWA\Chiat\Day LA has launched a new campaign titled ‘It Hasn’t Changed’, bringing back the tagline “Is it in you?”. Narrated by Michael Jordan, the spot brings back the brand’s classic black and white aesthetic with images of athletes highlighted with colorful Gatorade-colored sweat.

Meet Iruyo: the AI-powered toy that connects you with your baby in the back seat.

TBWA\NZ’s latest campaign for 2degrees supports the brand’s Super Rugby Aupiki sponsorship. Collaborating with Sky and TikTok, it’s the first time a sporting final has been shot vertically and broadcast on TikTok, bringing a wholly unique experience to the platform.

There’s not a golden arch in sight, but you’ll know this is a McDonald’s billboard when you smell it… TBWA\NEBOKO and McDonald’s Netherlands have installed mini billboards across the Dutch cities of Utrecht and Leiden that don’t use a single word or image to advertise McDonald’s offerings, instead they pump out the unmistakable aroma of warm McDonald’s french fries.

TBWA\MCR and Prost8 are squashing assumptions about prostate exams, because despite common misconceptions, most exams are actually done via a blood test in the arm. Prostate exams save lives, so it’s time men “know their arse from their elbow”.

There’s nothing more iconic than a little Tiffany Blue box. After all, its notoriety has been built over centuries. That iconography and heritage are the focus of Tiffany & Co.’s latest campaign, “With Love, Since 1837,” created by TBWA\Chiat\Day LA.

Levi’s and TBWA\Chiat\Day LA have unveiled a new campaign and open casting call for fans around the globe. Part of the brand’s ‘Live in Levi’s’ campaign, the short film captures the essence of dance as a vehicle for change and progression.

MLL and TBWA\Helsinki developed an AI warning system that identifies and alerts parents of emerging social media trends in their area.

HeimatTBWA\’s new campaign for beer brand Muschicraft, ‘The Most Illegal Beer’, breaks laws in 50 countries. Why? Because the beer has been brewed by women. The 90-second video features women from different countries getting involved in the production, as a narrator details the law that each woman has broken by doing so. Proceeds from sales will go to supporting Women for Women International, a global organization fighting for gender equality.

Starhub and TBWA\Singapore are showing just how much of today’s tech necessities would cease to exist without women. Imagine a phone without wifi, bluetooth, or even a call button… The spot depicts just how essential women in tech are.

Powered by AI, TBWA\Helsinki created ‘The Dog Vending Machine’, which comes equipped with canine face recognition – allowing an enticing product trial experience for the consumer, aka dogs.

HeimatTBWA\ is promising new beginnings in its newest ad for European gardening and home improvement store HORNBACH. The spot frames spring projects as a chance to be reborn—quite literally.

To celebrate the grand re-introduction of the McD’s Deluxe Burger range, TBWA\Belgium found it fitting to pair the popular menu item with the finest cutlery – something that’s never been done before! It has to be said, a deluxe burger deserves the deluxe treatment.