Disruption gets
recognized

Built around “Humans and Their Tools,” DISRUPT celebrates what happens when AI and human creativity come together.

Tomás Ostiglia is chief creative officer of Lola Madrid. Ostiglia began his creative career at Mollá & Mollá in his native Argentina, rising from intern to creative director. He moved to Spain to join FCB/Tapsa and later led Arnold’s creative presence in Madrid.

Lucio Ribiero, Chief AI & Innovation Officer for TBWA\Australia, shares findings from Australia’s first AI Film Festival, DISRUPT. Three human qualities separated the strongest films from the technically impressive but forgettable ones: intention, taste and judgement.

A zombie invasion is taking over Brazilian media—but this apocalypse has a purpose: showing how technology can be a driver’s best ally on the road. Nissan’s new Kicks campaign, “The Escape,” was created by Lola\TBWA.

Created by TBWA\Istanbul, the limited-edition analog accessory solves the long-standing AFK dilemma by keeping gamers active in-game while they eat.

Following the groundbreaking 2025 announcement that adidas was creating a performance shoe tailored for athletes with Down Syndrome, the brand, in partnership with TBWA\Canada, has officially brought this offering to market.

TBWA\Ireland and Fusio’s The Replay.ie sparks memory and conversation, turning decades of commentary into a tool for connection and wellbeing

Launched with support from the Singapore Economic Development Board (EDB), the Lab establishes Singapore as a regional proving ground for AI-led brand innovation, helping companies translate ambition into scalable experiences, intelligent systems, and new growth models enabled by emerging technologies.