May 16, 2023
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.
May 16, 2023
How McDonald’s Netherlands Hacked its Way Into Streaming Services
TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.
May 3, 2023
TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office
TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.
January 31, 2023
Artificial intelligence or human stupidity? The Wired Italia campaign against AI Bias
The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.
January 17, 2023
Experts Share the ‘Silver Lining’ for Ad Agencies During an Economic Downturn
TBWA\Worldwide’s Global Director of Product and Marketing, Deepthi Prakash notes that TBWA is “continually investing in understanding culture and consumer behaviors while expanding our offerings across the total brand experience.”
December 21, 2022
The New Face of Blockchain: Women in The United Arab Emirates Web3 Sector to Outpace The Global Market
TBWA\RAAD partnered with Abu Dhabi Investment Office and Weber Shandwick to giveaway $1 million worth of Web3 domains so that women could have the resources necessary to start a Web3 business.
November 8, 2022
Fortum and TBWA\Helsinki on the Eurobest Shortlist
The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.
November 3, 2022
New Calculator Tackles Inequality in Missing Persons Stories
If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.