Disruption gets
recognized

The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

TBWA\Worldwide’s Global Director of Product and Marketing, Deepthi Prakash notes that TBWA is “continually investing in understanding culture and consumer behaviors while expanding our offerings across the total brand experience.”

The Cannes Lions International Festival of Creativity has named its Jury Presidents for 2023. This year’s line-up includes Brent Anderson, Global Chief Creative Officer at TBWA\Media Arts Lab, judging the Entertainment Lions.

This part of Adweek’s series covering fellowship programs at agencies recognizes TBWA\Chiat\Day’s Youngbloods program, which welcomes recent graduates or career changers to operate across various agency departments.

Janni Widerholm is TBWA\Chiat\Day LA’s award-winning Creative Director, specializing in turning cultural insights into ideas that earn their engagement and fight against conventions.

TBWA\RAAD partnered with Abu Dhabi Investment Office and Weber Shandwick to giveaway $1 million worth of Web3 domains so that women could have the resources necessary to start a Web3 business.

TBWA\HAKUHODO and Sarufutsu village in Japan took note of mountains of discarded scallop shells and suggested a way to reduce the waste in the area by recycling the shells and turning them into sturdy helmets.

The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.

If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.

The Portland shop has worked with the Omnicom agency on projects for Adidas and McDonald’s.

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

Déjà vu or are we now living in the future? The hype cycle has been accelerated.

Falling in love with NFTs is a real thing, according to Annika Park, Senior Strategist at TBWA\Hong Kong.