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Screenshots from Hilton's 10-minute TikTok Campaign

May 16, 2023

Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

Image depicting a hand scanning to order McDonald's

May 16, 2023

How McDonald’s Netherlands Hacked its Way Into Streaming Services

TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.

Campaign image for Visiting Hours

May 12, 2023

Cox Communications’ Pilot Program Allows Inmates to Speak to Loved Ones Everyday, in Private, for Free

180LA and Cox Communications created “Visiting Hours,” a pilot program reimagining visitation in the American prison system, seen through the lens of three inmates.

Animated image of the TBWA\Hakuhodo office with the copy "The Escape" in big blue font across the middle

May 3, 2023

TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office

TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.

27th Annual WEBBY Awards People's Voice Poster Image

April 5, 2023

TBWA is Nominated for 27 Webby’s

TBWA has 27 nominations across our global collective this year, from TBWA\Media Arts Lab, TBWA\Chiat\Day LA, TBWA\Sydney, TBWA\Singapore, TBWA\X, TBWA\Santiago Mangada Puno and 180LA. Cast your vote by April 20th.

SXSW Sydney 2023 Poster

March 31, 2023

TBWA at SXSW Sydney 2023

SXSW Sydney is a week-long event where the tech and innovation, games, music and screen industries converge. This year, TBWA has 6 proposed panels. Make sure to vote on what you’d like to see!

AI generated images of parents and couples

January 31, 2023

Artificial intelligence or human stupidity? The Wired Italia campaign against AI Bias

The prejudices of AI are at the heart of a Wired Italia campaign, produced with TBWA\Italia. Using Midjourney, a generative AI system capable of creating images based on text prompts, the campaign conducts an experiment asking the AI to generate images of “lovers”, “parents”, and a “manager” among other things. Without fail, the images of lovers and parents were exclusively depicted as heterosexual couples, and the manager as a white male, signifying the bias of AI and the importance of human intelligence behind these tools.

What's NEXT for brands?

January 19, 2023

What’s NEXT for Brands? CES 2023 and the Future of Brand Experience

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

Chalk board image of a sun coming out from behind a cloud.

January 17, 2023

Experts Share the ‘Silver Lining’ for Ad Agencies During an Economic Downturn

TBWA\Worldwide’s Global Director of Product and Marketing, Deepthi Prakash notes that TBWA is “continually investing in understanding culture and consumer behaviors while expanding our offerings across the total brand experience.”

Photo of the Cannes Lions sign

January 13, 2023

Cannes Lions Reveals 2023 Jury President Line-Up

The Cannes Lions International Festival of Creativity has named its Jury Presidents for 2023. This year’s line-up includes Brent Anderson, Global Chief Creative Officer at TBWA\Media Arts Lab, judging the Entertainment Lions.

Neon image of a man presenting something to two people.

January 12, 2023

The Rising Marketer’s Guide to TBWA\Chiat\Day’s Youngbloods Program

This part of Adweek’s series covering fellowship programs at agencies recognizes TBWA\Chiat\Day’s Youngbloods program, which welcomes recent graduates or career changers to operate across various agency departments.

Headshot image of Janni Widerholm

January 12, 2023

Jannie Widerholm on How to Use TikTok to Grow Your Business

Janni Widerholm is TBWA\Chiat\Day LA’s award-winning Creative Director, specializing in turning cultural insights into ideas that earn their engagement and fight against conventions.

Maven Global Access and Abu Dhabi Investment office offering $1 Million dollar check to all women of Abu Dhabi

December 21, 2022

The New Face of Blockchain: Women in The United Arab Emirates Web3 Sector to Outpace The Global Market

TBWA\RAAD partnered with Abu Dhabi Investment Office and Weber Shandwick to giveaway $1 million worth of Web3 domains so that women could have the resources necessary to start a Web3 business.

Five hardhats that resemble shells placed on the sand of a beach

December 21, 2022

Sturdy Helmet ‘HOTAMET’ Recycles Discarded Scallop Shells From Landfills

TBWA\HAKUHODO and Sarufutsu village in Japan took note of mountains of discarded scallop shells and suggested a way to reduce the waste in the area by recycling the shells and turning them into sturdy helmets.

November 8, 2022

Fortum and TBWA\Helsinki on the Eurobest Shortlist

The campaign “Virén Chair,” designed by TBWA\Helsinki for Fortum, made it to the Eurobest competition shortlist in the Innovation category. Made of recycled Fortum Circo plastic, the chair’s specialty is its ability to always stand up.

Columbia Journalism Review. How much press are you worth?

November 3, 2022

New Calculator Tackles Inequality in Missing Persons Stories

If you went missing, how much press would you be “worth”? The Columbia Journalism Review and TBWA\Chiat\Day NY unveiled a tool on Thursday that calculates the number of stories your disappearance would net, based on demographics.

September 8, 2022

How Agencies are Using AI to Innovate for Clients and Work faster

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

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