Disruption gets
recognized

‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.

The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.

Nearly eight out of 10 Muslims use online matchmaking platforms to find life partners. This is just one of several notable changes in how Muslim singles approach dating in the digital age revealed in TBWA\Asia’s new multi-market research. “Through meticulous analysis of data found in social media conversations, the report identifies 8 Areas of Marriage Readiness which lists out spirituality, character, family consent and blessings, communication, financial and security, health, future home, and finally, the Nikkah\Wedding,” said Nazirah Ashari, head of 65 DB Kuala Lumpur, strategy director at Halal Wave, TBWA\Asia and author of the report.

TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.

The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.

Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.

Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.

There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.

SXSW Panel Picker is live! Check out our ideas in the running and give them a vote up at the links below to help to bring them to the SXSW Stage next March.

Ad agencies can’t stop talking about AI. Luke Eid, TBWA\Worldwide’s Chief Innovation Officer, explains how TBWA is approaching the matter as technology continues to evolve.

What will drive spending in the future? Climate change, optimized health, and freedom of choice – all of which are linked to the future of food. Backlash has compiled insights from 42 culture spotters across the globe to create the fourth report in its Future of series. The Future of Food outlines clear opportunities for businesses to capture a greater share of the future.

TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.

180LA and Cox Communications created “Visiting Hours,” a pilot program reimagining visitation in the American prison system, seen through the lens of three inmates.

TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.

TBWA has 27 nominations across our global collective this year, from TBWA\Media Arts Lab, TBWA\Chiat\Day LA, TBWA\Sydney, TBWA\Singapore, TBWA\X, TBWA\Santiago Mangada Puno and 180LA. Cast your vote by April 20th.

As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.