November 30, 2023
Meet the AI-Created Football Expert Aiming to Teach Infantino a Lesson
‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.
October 9, 2023
Here is Yet Another Steaming Service You’ll Pay for but Never Watch – but With a Twist
The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.
September 18, 2023
Islamic Dating: Catering to Marriage-Minded Muslims in a $2.8 Trillion Market
Nearly eight out of 10 Muslims use online matchmaking platforms to find life partners. This is just one of several notable changes in how Muslim singles approach dating in the digital age revealed in TBWA\Asia’s new multi-market research. “Through meticulous analysis of data found in social media conversations, the report identifies 8 Areas of Marriage Readiness which lists out spirituality, character, family consent and blessings, communication, financial and security, health, future home, and finally, the Nikkah\Wedding,” said Nazirah Ashari, head of 65 DB Kuala Lumpur, strategy director at Halal Wave, TBWA\Asia and author of the report.
September 7, 2023
TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation
TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.
August 23, 2023
These Lego Bricks Will Teach Kids Braille
The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.
August 23, 2023
Unstoppable Pups with Prostheses Are the Adorable Superstars of the New Apple Campaign
Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.
August 22, 2023
Bees Can Make Themselves at Home in This Gin Company’s Brilliant Packaging
Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.
August 17, 2023
65dB Kuala Lumpur: Strategically Sculpting Actionable Insights with Social Listening
There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.
July 17, 2023
A Recipe for the Future of Food: TBWA’s Backslash Releases New Report
What will drive spending in the future? Climate change, optimized health, and freedom of choice – all of which are linked to the future of food. Backlash has compiled insights from 42 culture spotters across the globe to create the fourth report in its Future of series. The Future of Food outlines clear opportunities for businesses to capture a greater share of the future.
June 29, 2023
Cannes Lions 2023: A.I. Won’t Make Marketers Lazy, TBWA CEO Says
TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.
May 16, 2023
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.
May 16, 2023
How McDonald’s Netherlands Hacked its Way Into Streaming Services
TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.
May 3, 2023
TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office
TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.
January 12, 2023
How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win
As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.