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AI - generated Fifa president, ‘Hope Sogni'

November 30, 2023

Meet the AI-Created Football Expert Aiming to Teach Infantino a Lesson

‘Hope Sogni’, is an AI-generated Fifa presidential candidate. Created by Dark Horses, Sogni, who would like to be Fifa’s 10th – and first female – president, was created to highlight the vital role women can play in the decision-making process.

October 9, 2023

Here is Yet Another Steaming Service You’ll Pay for but Never Watch – but With a Twist

The project is “designed to attract donations in a younger and more modern way through humor. And nothing’s more modern than a streaming platform,” said Fernando Lyra, creative director of Lew’Lara\TBWA.

A man in a blue button up and woman in a pink shirt and hijab looking at each other admiringly with their phones in their hands

September 18, 2023

Islamic Dating: Catering to Marriage-Minded Muslims in a $2.8 Trillion Market

Nearly eight out of 10 Muslims use online matchmaking platforms to find life partners. This is just one of several notable changes in how Muslim singles approach dating in the digital age revealed in TBWA\Asia’s new multi-market research. “Through meticulous analysis of data found in social media conversations, the report identifies 8 Areas of Marriage Readiness which lists out spirituality, character, family consent and blessings, communication, financial and security, health, future home, and finally, the Nikkah\Wedding,” said Nazirah Ashari, head of 65 DB Kuala Lumpur, strategy director at Halal Wave, TBWA\Asia and author of the report.

Image of cell phone within a backslash

September 7, 2023

TikTok + TBWA Release Whitepaper Encouraging Businesses to Embrace Creative and Innovation

TikTok and TBWA have released a new whitepaper titled, “Storytelling in the Next Creative Renaissance”, which takes an in-depth look at the crucial role creativity and innovation play in contemporary marketing strategies.

Two children and one adult playing with legos

August 23, 2023

These Lego Bricks Will Teach Kids Braille

The easiest way to help kids learn something new is to sneak it into playtime. This is the concept behind Lego’s Braille Bricks. Conceptualized with the help of Lew’Lara\TBWA, the iconic studs on top of the bricks are leveraged to recreate the braille alphabet.

Two dogs with prosthetic limbs

August 23, 2023

Unstoppable Pups with Prostheses Are the Adorable Superstars of the New Apple Campaign

Apple has been focusing on disability for a long time. Now, the brand expands that focus to disabled pets with a short film created by TBWA\Media Arts Lab. The touching film shows the iPhone’s ability to help design prosthetics for dogs who’ve lost limbs.

Collage style image that features Inverroche Gin's bee packaging and a bee

August 22, 2023

Bees Can Make Themselves at Home in This Gin Company’s Brilliant Packaging

Last September, Gin company Inverroche and TBWA’s GRID Worldwide launched limited-edition packaging that doubles as a “hotel” for solitary bees. The concept won the Packaging category for Fast Company’s 2023 Innovation by Design Awards.

TBWA\ logo on brown brick wall

August 17, 2023

65dB Kuala Lumpur: Strategically Sculpting Actionable Insights with Social Listening

There are millions of conversations going on at any given time on social media, but only a handful of brands have the capacity to truly leverage big, social data to create strategic insights for their business development. Nazirah Ashari, Head of 65dB Lumpur, TBWA\Asia’s Audience Intelligence Division, shares how they use real-time social media listening to analyze trending topics, identify unique signals, and unlock hidden narratives in target markets.

August 17, 2023

Vote for TBWA! – 2024 SXSW PanelPicker Is Live

SXSW Panel Picker is live! Check out our ideas in the running and give them a vote up at the links below to help to bring them to the SXSW Stage next March.

Green background with iPhone screen that reads "ChatGPT" in the center of the screen and "Open AI" at the bottom

July 19, 2023

Here’s How 7 Major Ad Agencies Are Currently Using AI

Ad agencies can’t stop talking about AI. Luke Eid, TBWA\Worldwide’s Chief Innovation Officer, explains how TBWA is approaching the matter as technology continues to evolve.

Black background with white copy that reads "Future of Food", next to it is a yellow backlash over two traces of a globe

July 17, 2023

A Recipe for the Future of Food: TBWA’s Backslash Releases New Report

What will drive spending in the future? Climate change, optimized health, and freedom of choice – all of which are linked to the future of food. Backlash has compiled insights from 42 culture spotters across the globe to create the fourth report in its Future of series. The Future of Food outlines clear opportunities for businesses to capture a greater share of the future.

TBWA\Worldwide CEO Troy Ruhanen interviewing for CNBC

June 29, 2023

Cannes Lions 2023: A.I. Won’t Make Marketers Lazy, TBWA CEO Says

TBWA\Worldwide Global CEO Troy Ruhanen chats with CNBC’s Karen Tso about how the 2023 festival compares to past years, how AI won’t take away from being creative in the short-term, our great partnerships with Google, Adobe and Microsoft, the biggest challenges facing the advertising industry right now and that he doesn’t “necessarily” see a recession looming based on client spend.

Screenshots from Hilton's 10-minute TikTok Campaign

May 16, 2023

Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

Image depicting a hand scanning to order McDonald's

May 16, 2023

How McDonald’s Netherlands Hacked its Way Into Streaming Services

TBWA\NEBOKO and TBWA\X have turned every streaming service into a McDonald’s Delivery platform by making it possible to order the brand’s iconic products in films or series simply by scanning them. The campaign perfectly taps into the content streaming culture, leveraging the iconic McDonald’s products that appear in countless movies and series. From big blockbusters to popular sitcoms, ‘Order That Scene’ is the biggest McDonald’s product placement campaign to date without spending anything on product placement or copyright.

Campaign image for Visiting Hours

May 12, 2023

Cox Communications’ Pilot Program Allows Inmates to Speak to Loved Ones Everyday, in Private, for Free

180LA and Cox Communications created “Visiting Hours,” a pilot program reimagining visitation in the American prison system, seen through the lens of three inmates.

Animated image of the TBWA\Hakuhodo office with the copy "The Escape" in big blue font across the middle

May 3, 2023

TBWA\Hakuhodo Tokyo Launches Internal Game Contents on Its Metaverse Office

TBWA\Hakuhodo has launched a new project that utilizes the metaverse to revitalize the agency’s internal communication. Titled “The Escape”, the game features the TBWA\Hakuhodo office and enables team building activities through evacuation drills.

27th Annual WEBBY Awards People's Voice Poster Image

April 5, 2023

TBWA is Nominated for 27 Webby’s

TBWA has 27 nominations across our global collective this year, from TBWA\Media Arts Lab, TBWA\Chiat\Day LA, TBWA\Sydney, TBWA\Singapore, TBWA\X, TBWA\Santiago Mangada Puno and 180LA. Cast your vote by April 20th.

Multiple version's of Messi throughout his career celebrating his World Cup victory on a billboard

January 12, 2023

How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win

As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.

© TBWA 2023 all rights reserved.

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