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Photo of Deepthi Prakash

April 21, 2023

TBWA Names Chief Product Officer

TBWA has promoted Deepthi Prakash to the new role of president international and chief product officer. With the creation of this role, TBWA is changing the way it approaches client relationships to offer both broad marketing strategies and deep specialization, or what TBWA Global CEO Troy Ruhanen calls “specialisms.”

SXSW Sydney 2023 Poster

March 31, 2023

TBWA at SXSW Sydney 2023

SXSW Sydney is a week-long event where the tech and innovation, games, music and screen industries converge. This year, TBWA has 6 proposed panels. Make sure to vote on what you’d like to see!

Hands sifting through records

March 29, 2023

Off-Beat: Why Ad Music Shouldn’t be Obvious

The right music choice is extremely important when creating an ad. Unfortunately, many campaigns tend to fall back on safe genres and songs instead of exploring unexpected musical options. Liz Pfriem, senior music supervisor at TBWA\Media Arts Lab shares her thought process to pick the perfect song. “I love digging deep, trying out the unexpected and am lucky enough to have an agency and client that embraces an unexpected earworm.”

Photos of Julian Douglas, Adam Foley, Larissa Vince, Les Binet and Phil Smith

February 27, 2023

Is it Naive to Expect Brands to Spend Through a Downturn?

Chief Executive of TBWA\London, Larissa Vince, shares her views on whether it’s realistic for companies to continue investing in marketing at normal levels during an economic downturn.

Image illustration of overlapping side profile silhouettes in various colors

February 7, 2023

Top Agencies Share How They Are Celebrating Black History Month 2023

Carlin Dixon, Program Manager and Diversity, Equity and Inclusion Lead, at TBWA\Chiat\Day NY, shares that the agency will explore the month’s theme ‘Black Resistance’ as a means to celebrate black culture and the many contributions black people have made throughout America.

Black and white photo of John Dorris

February 7, 2023

Content that Connects: John Doris on Giving Production a Seat at the Creative Table

TBWA\Chiat\Day NY‘s head of integrated production speaks on the production secrets behind content that truly hits the mark.

What's NEXT for brands?

January 19, 2023

What’s NEXT for Brands? CES 2023 and the Future of Brand Experience

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

Poster with text in the center that reads "The year ahead... Ad Agencies". Surrounding the text in red bubbles are black and white photos of the following advertising executives: Chris Kay, Larissa Vince, Bill Scott, and Alex Best.

January 12, 2023

The Year Ahead for Ad Agencies: Confidence and Cross-Industry Support

Larissa Vince, Chief Executive Officer at TBWA\London joins Campaign and other advertising execs for a round table discussion on the current state of the industry and the myriad challenges that lie ahead over the coming 12 months.

Graphic design image featuring the Duo Lingo Owl, the Dunkin logo, the Taco Bell logo, and a hand holding a phone with a heart symbol in the middle of the screen.

January 12, 2023

How Gen Z Social Media Managers Became the New CMOs

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

December 12, 2022

TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.

November 30, 2022

Maybe We Do Need Experts After All

TBWA\NEBOKO’s chief strategy officer, Natalie Gruis on the boosterish, tech-crazed zeitgeist of the mid 2010s and how sometimes an expert if the best option.

November 29, 2022

Be the Underdog

Saudi Arabia’s win over Argentina had everything: passion, determination, leadership. It’s a lesson for us all. Businesses that can bottle that underdog spirit are the ones that will endure and succeed.

November 20, 2022

Nicolas Bordas, “An Idea Always Works Better When It Activates Its Subversive Power”

Influencia recently interviewed Nicolas Bordas, International Vice-President of TBWA\Worldwide, Chairman of TBWA\Corporate, and author of The Killer Idea.

November 17, 2022

Why Beta Is Better in Order to Get to Alpha

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

November 11, 2022

Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

November 10, 2022

Five Climate and Sustainability-focused Creative Projects

More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.

November 9, 2022

How We Can Re-Imagine the Marketing Industry to Make It More Authentic, Sustainable, and Promote More Satisfaction

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

November 8, 2022

Are Side Hustles a Win-Win for Both Employers and Employees?

Should agencies be supporting their employees’ side hustles? Yosuke Nakamura, head of HR at TBWA\Hakuhodo in Japan, and employees of the agency are giving their opinion.

November 3, 2022

OOH Guide 2023: Power and Impact of Billboards by TBWA’s Alex Pineda

In a world ruled by ephemeral ads no bigger than the screen in the palm of your hand, only outdoor ideas can give both clients and creatives butterflies in their stomachs when they see their work on a giant scale, writes TBWA\RAAD’s ECD, Alex Pineda.

October 31, 2022

Innovation is ‘More Than a Process, it’s a Mindset’

As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.

A glowing computer screen below the title EDGE: Can Tech Rewrite Its Wrongs?

October 25, 2022

TBWA’s Cultural Intelligence Unit Calls for a Healthier Tech-Human Balance

Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology.

September 8, 2022

How Agencies are Using AI to Innovate for Clients and Work faster

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

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