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February 7, 2023

Top Agencies Share How They Are Celebrating Black History Month 2023

Carlin Dixon, Program Manager and Diversity, Equity and Inclusion Lead, at TBWA\Chiat\Day NY, shares that the agency will explore the month’s theme ‘Black Resistance’ as a means to celebrate black culture and the many contributions black people have made throughout America.

Black and white photo of John Dorris

February 7, 2023

Content that Connects: John Doris on Giving Production a Seat at the Creative Table

When you’re hungry, everything makes you think of food. The new poster campaign from TBWAParis for McDonald’s France leans into this premise by subtly inserting its core menu items into beautifully designed entrance doors of various buildings (underlining, of course, that McDonald’s will deliver straight to your door).

What's NEXT for brands?

January 19, 2023

What’s NEXT for Brands? CES 2023 and the Future of Brand Experience

TBWA’s innovation practice, NEXT, distills the 8 major shifts from CES 2023 that will change human behavior, culture, and the future of brand experience.

Poster with text in the center that reads "The year ahead... Ad Agencies". Surrounding the text in red bubbles are black and white photos of the following advertising executives: Chris Kay, Larissa Vince, Bill Scott, and Alex Best.

January 12, 2023

The Year Ahead for Ad Agencies: Confidence and Cross-Industry Support

Larissa Vince, Chief Executive Officer at TBWA\London joins Campaign and other advertising execs for a round table discussion on the current state of the industry and the myriad challenges that lie ahead over the coming 12 months.

Graphic design image featuring the Duo Lingo Owl, the Dunkin logo, the Taco Bell logo, and a hand holding a phone with a heart symbol in the middle of the screen.

January 12, 2023

How Gen Z Social Media Managers Became the New CMOs

TBWA\Chiat\Day New York’s Anthony Hamelle, Executive Director of Digital and Social explains that overproduced ads feel distinctly out of place on platforms like TikTok. Only native users seem to grasp the vibe––and that instinct is in hot demand.

December 12, 2022

TBWA\Worldwide Is Adweek’s 2022 Global Agency of the Year

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.

November 30, 2022

Maybe We Do Need Experts After All

TBWA\NEBOKO’s chief strategy officer, Natalie Gruis on the boosterish, tech-crazed zeitgeist of the mid 2010s and how sometimes an expert if the best option.

November 29, 2022

Be the Underdog

Saudi Arabia’s win over Argentina had everything: passion, determination, leadership. It’s a lesson for us all. Businesses that can bottle that underdog spirit are the ones that will endure and succeed.

November 20, 2022

Nicolas Bordas, “An Idea Always Works Better When It Activates Its Subversive Power”

Influencia recently interviewed Nicolas Bordas, International Vice-President of TBWA\Worldwide, Chairman of TBWA\Corporate, and author of The Killer Idea.

November 17, 2022

Why Beta Is Better in Order to Get to Alpha

TBWA\Worldwide President and CEO Troy Ruhanen on why disruption and innovation investment provide the rocket fuel for growth.

November 11, 2022

Claudia Safont (TBWA\Spain): “Being Part of a Jury Requires Being as Rigorous as Possible”

Participating as a juror in the many festivals that animate the advertising sector is an activity that occupies part of the agendas of advertiser executives. Claudia Safont, CEO of TBWA\Spain, has a long practice in such work.

November 10, 2022

Five Climate and Sustainability-focused Creative Projects

More than ever, it is vital for every industry, including the creative sector, to drastically change its practices and point audience attention to the climate emergency. There have been several impactful creative projects alerting and educating audiences about the climate crisis; one of these includes the Climate Crisis Font by TBWA\Helsinki.

November 9, 2022

How We Can Re-Imagine the Marketing Industry to Make It More Authentic, Sustainable, and Promote More Satisfaction

Jen Costello, CSO at TBWA\Chiat\Day, and Drew Gerber, CEO of Wasabi Publicity, are talking about ways to make the advertising industry more sustainable.

November 8, 2022

Are Side Hustles a Win-Win for Both Employers and Employees?

Should agencies be supporting their employees’ side hustles? Yosuke Nakamura, head of HR at TBWA\Hakuhodo in Japan, and employees of the agency are giving their opinion.

November 3, 2022

OOH Guide 2023: Power and Impact of Billboards by TBWA’s Alex Pineda

In a world ruled by ephemeral ads no bigger than the screen in the palm of your hand, only outdoor ideas can give both clients and creatives butterflies in their stomachs when they see their work on a giant scale, writes TBWA\RAAD’s ECD, Alex Pineda.

October 31, 2022

Innovation is ‘More Than a Process, it’s a Mindset’

As “brand guardians,” creative agencies have a huge role to play in helping some of the nation’s biggest and best brands overcome tumultuous times, to push creative boundaries, and, more important, embrace an innovative mindset. “There is an art and science to what we do”, says TBWA’s Matt Springate.

A glowing computer screen below the title EDGE: Can Tech Rewrite Its Wrongs?

October 25, 2022

TBWA’s Cultural Intelligence Unit Calls for a Healthier Tech-Human Balance

Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology.

September 16, 2022

Where Content is King, Branding is Key

Raquel Messias, Chief Strategy Officer at Lew’Lara\TBWA, on brand consistency.

September 15, 2022

TBWA’s Nancy Reyes Embraces Tough Questions for Family Equality

The TBWA\Chiat\Day New York CEO reflects on the agency’s powerful Family Equality campaign, kicking off AdAge’s Hispanic Heritage Month celebration of creative excellence.

September 13, 2022

TBWA\Italy: Disruption Is Also Innovation, Technology, Trends and Talents

Fabrizia Marchi, new CEO, leads the new positioning.

September 8, 2022

How Agencies are Using AI to Innovate for Clients and Work faster

“I believe the true power of these technologies and tools is not to replace creatives, but rather make us more efficient,” says Ben Williams, TBWA Global Chief Creative Experience Officer.

September 7, 2022

Future of Strategy 2022: TBWA’s Agathe Guerrier on Essential Strategy Skillsets and the Evolution of Brand Purpose

Agathe Guerrier speaks with WARC about the comeback of strategy generalists, brand experience, and how marketing in the metaverse can be successful.

NEXT CES 2022

September 2, 2022

What did CES 2022 Tell us About the Future of Brand Experience?

Déjà vu or are we now living in the future? The hype cycle has been accelerated.

August 24, 2022

TBWA\Worldwide’s Global Creative Chair John Hunt to Be Inducted into The One Club Creative Hall of Fame

Co-founder of legendary South African agency TBWA\Hunt\Lascaris to be recognised for a career of world-class creative excellence and contributions to society.

August 3, 2022

What’s Next for Sustainability in Advertising?

Questions of climate ruled the roost at this year’s Advertising Week APAC. Kimberlee Wells, CEO of TBWA\Group Melbourne and Adelaide, joins a panel on the advertising industry’s sustainability strategy.

July 26, 2022

How Agencies Can Deliver Creative Innovation That Matters

According to, Karen Ballenden, Business Director at 180 Amsterdam, successful agencies create a world to which people want to belong.

March 15, 2022

4 Things I Learned From Buying My First NFT

Falling in love with NFTs is a real thing, according to Annika Park, Senior Strategist at TBWA\Hong Kong.

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