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Our Work in the News
December 5, 2023
McDonald’s is Selling Single Chicken McNuggets in Response to an Obscure Math Theorem
TBWA\Switzerland AG has launched a new campaign for McDonald’s Switzerland that really crunches the numbers when it comes to Chicken McNuggets. Based on the social media creation coined the ‘Chicken McNugget Theorem’, fans concluded that it’s difficult to split their orders of McNuggets because you can’t add on single nuggets to your order… until now. For a limited time, McDonald’s Switzerland is selling individual orders of Chicken McNuggets
January 11, 2024
Billboard Brazil Launches Over 30, the First List of Trans and Transvestites Over the Age of 30
Brazil has the highest rate of homicide among trans people, with the majority of victims being between the ages of 18 to 29 years old. To bring awareness and pay tribute to the trans people who, against the odds, surpass the age of 30, Lew’Lara\TBWA partnered with Billboard Brazil magazine to create a special “Over 30” edition. This edition features a list of 30 outstanding Brazilians leading the fight against transphobia in Brazil.