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Floating Shellmet helmet in the foreground. Blurred ocean in the background

The Nippon Foundation

Shellmet

Shellmet

An eco-friendly solution to marine waste, made for a marine community.

Nissan

Powerfully Peaceful

Tackling EV buyers’ “range anxiety” through hours of chill Lofi beats

Woman looking on a laptop. Next to her reads "you're worth 8 news stories"

Invisible Petitions

Are You Pressworthy?

A press calculator reveals how media bias affects missing persons

The Signal for Help thumbnail for the Canadian Women's Foundation campaign

Canadian Women’s Foundation

Signal for Help

A simple and safe way to communicate with the outside world

A black box for a McDonald's Big Mac says in Spanish "the burger that could not be."

McDonald’s

The Burger That Could Not Be

A symbolic box to help the Spanish countryside

The Signal for Help thumbnail for the Canadian Women's Foundation campaign

Canadian Women’s Foundation

Signal for Help

A simple and safe way to communicate with the outside world

A black box for a McDonald's Big Mac says in Spanish "the burger that could not be."

McDonald’s

The Burger That Could Not Be

A symbolic box to help the Spanish countryside

Le Chocolat des Français

Spice up Your Valentine’s Day

Spice up Your Valentine’s Day

An ambiguous chocolate bar to spice up your Valentine’s Day

Cox Communications

Project Convey

An improved connection for all

Nissan

Shwii

Hacking Waze’s personal recorder to make it more inclusive

Shinhan Life

Bring Wonders to Life

Shinhan Life Insurance launches its first brand campaign – and Korea’s first virtual influencer

Shinhan Life

Bring Wonders to Life

Shinhan Life Insurance launches its first brand campaign – and Korea’s first virtual influencer

Our Work in the News

Multiple version's of Messi throughout his career celebrating his World Cup victory on a billboard

January 12, 2023

How Adidas Got 250M Organic Views on a CGI Billboard Celebrating Messi’s World Cup Win

As Messi’s lifelong sports partner, Adidas knew it had a responsibility to celebrate his triumph at the World Cup. But it also had to give football fans around the world a tribute image that could encapsulate this moment and his staggering 16-year journey to the top. The solution? An iconic and impossible billboard within the Dubai Frame.

Screenshots from Hilton's 10-minute TikTok Campaign

May 16, 2023

Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Back in February, Hilton and TBWA\Chiat\Day NY released a 10-minute TikTok video that took viewers on a sprawling journey, spanning dozens of locations, multiple genres, and featuring appearances from half a dozen beloved TikTok creators. The spot earned 4 million views within its first two days and set the bar for how brands should engage with their audience.

Photo of man wearing a lucha libre mask

July 19, 2023

Apple Tells An Epic Lucha Libre Story in First ‘Shot on iPhone’ Film Produced in Mexico

Apple’s latest ‘Shot on iPhone’ film created by TBWA\Media Arts Lab LATAM, pays homage to the wrestling sport made popular a century ago in Mexican culture—and even features two popular lucha libre wrestling characters, Huracán Ramírez and Dr. Wagner.

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