Disruption gets
recognized

A big win for Dark Horses, who have been appointed creative agency for Lucozade. The team will launch the brand’s new masterbrand platform across its portfolio and drive key moments including its 100-year anniversary in 2027.

Kimberly-Clark and Omnicom have revealed a strategic communications structure for three of the multinational’s brands in Brazil. The move marks Africa Creative’s debut within the company’s ecosystem, where the agency will now deliver integrated 360º communications and strategy.

Nitsa Lotus, who has been with TBWA for 20 years, will remain based in Sydney in the new role. Global CEO Erin Riley told LBB’s Brittney Rigby she will focus on building bespoke models for brands.