NEXT is our global innovation practice designed to disrupt the future of brand experiences. Through NEXT we create the conditions for innovation to thrive so that we can imagine better experiences for customers that delivers impact for brands.

We don’t believe in aimlessly launching into the future. We use our Disruption® methodology to first define a brand vision and roadmap that can be our compass for navigating brands into new spaces.

Mapping the future

We map the biggest shifts in human behavior, culture and technology that will impact the future of how brands and consumers engage. Shifts are used as catalysts for new experience ideas that will unlock growth.

Disrupting the experience

Once we’ve mapped the spaces into which we want to move the brand, we assemble a highly specialized group from across the TBWA collective and apply our NEXT Sprint methodology.

Our Sprint methodology combines the best of design thinking and disruptive creativity to imagine, prototype, and test new experience ideas.

A globe shows flight lines connected all of the locations in the TBWA collective

Making Magic

Then, we tap into our NEXT Labs and specialized partners to bring new experience ideas to life. Their capabilities are aligned to our Shifts and Future Map so each new experience is crafted at the bleeding edge of what’s possible.

Shaping the future of brand experience with our clients

McDonald’s

No Smiles

Transforming McDonald’s from “a place where smiling is mandatory” to “a place that accepts smiles of all shapes and sizes.”

The Riky Rick Foundation

Stronger

Leveraging AI to bring back humanity

Koushi Chemical Industry

Shellmet

The shellmet is made from 100% recycled scallop shells

Future thoughts and news

November 9, 2024

Q&A with the creators of PDX’s new video walls

Fe Navilli, Creative Director at dotdotdash discusses their latest work for PDX, Extraordinary Windows.

August 7, 2024

At dotdotdash, Mai Nguyen Is Reaching Culture

Fresh from taking up the role as Chief Client Officer, Mai reflects on how tech-savvy brands are winning in digital spaces. “The reach that a brand can have has multiplied. Now, by leveraging technology, a retail brand without a physical store can have a global reach. And now, leveraging technology, that same brand can engage customers in much richer and much more meaningful ways. They can provide their customers with the ability to create communities.”

March 19, 2024

5 Minutes with… Kim Laama

Global Chief Creative Officer at dotdotdash and TBWA\NEXT, Kim Laama chats with Addison Capper from LBB about her team’s focus on innovation, bringing the power of Disruption and the ‘everything and anything’ of brand experience.

Ready to disrupt?

Drop us a note.

Find your local office

New Business Inquiries
[email protected]

Deepthi Prakash
Chief Product Officer

Press Inquiries
[email protected]

Faye Raincock
Global Head of Communications

Asheden Hill
Global Communications Director