TBWA - The Disruption Company

Introducing ED\GE: The Next Wave of Wellness

Backslash, TBWA's cultural intelligence unit, examines the future of wellness with the launch of their debut magazine, ED\GE. From sober beverages to sextech to death, the project unpacks the evolving $4.5 trillion dollar wellness industry by exploring their main shifts, pre-COVID and during COVID.

Explore the Zine here

The Cultural Engine

for 21^st Century Business

TBWA is The Disruption® Company. We create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Named one of the World's Most Innovative Companies by Fast Company for 2019 & 2020 and Adweek’s 2018 Global Agency of the Year , our international collective has 275 offices in 95 countries. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan, and Singapore Airlines.

A Cure for the Common

We are not a traditional ad agency network —we are a radically open creative collective. We look at what everyone else is doing and strive to do something completely new. Completely ownable. We live and breathe Disruption, and for more than two decades that's been the secret to our clients' unprecedented success.