This website uses cookies to improve your experience.

Accept Reject Cookie Policy

Unboxing the truth behind modern day slavery.
Tapping into the popularity of "unboxing" videos, TBWA\Chiat\Day New York worked with Thomson Reuters Foundation to educate viewers about the reality of an issue that often goes unmentioned: modern-day slavery.

Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, received a custom pair of sneakers to reveal on his channel. At first the shoes appear stylish and cool, until Slade further unwraps the product to see it detailed with hidden facts about modern-day sweatshop culture.

The ten-minute film aims to raise awareness of the human costs of products among young people.


YouTube Works Awards | Best Creative & Best Use of YouTube With Small Budget