Foamy Haircut

Brahma is the official beer of Brazilian soccer. The problem is, it’s now forbidden for beer to sponsor any team’s jersey. So how could Brahma promote its main attribute, creaminess, on the soccer field? By using what players love to show off most: their hair.

Brahma created a unique haircut that resembles a glass full of Brahma: the golden liquid at the bottom and its iconic foam on top. The Foamy Haircut hit the streets, quickly finding its place in pop culture.