One Second Ads
Budweiser
Africa Creative
Overview
Ads with just enough time for fans to recognize their favorite song.
The Challenge
Budweiser wants to show music fans that it was the beer for them. And the best way to grab their attention is through their favorite songs.
But in the age of ad-skipping, making a traditional commercial with a famous song in the background wouldn’t be enough.
The insight? Real fans don’t need much to recognize a song. One note, and they instantly know.
The Solution
Budweiser launched a campaign using one second of the world’s most famous songs. Enough time for real fans to recognize the tracks, but not to skip the ads.
From Beyonce to Taylor Swift, Foo Fighters to The Beatles, we created dozens of 1-second ads and challenged fans to recognize the songs on social media. They quickly started commenting on the track names, turning the campaign into a true test of fandom. Every time they got it right, Bud sent them a DM with a beer coupon. Only the beer behind the music could be the beer by the side of fans.
