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Creating a 30 second-sized soap in the shape of virus characters to make hand-washing into a game.
A project to promote hand-washing among children by educating them on the correct knowledge of viruses.

TBWA\HAKUHODO designed fun and colorful characters for six viruses (COVID-19, Influenza, Norovirus, Ebola, SARS, and Adenovirus) and created an original song and animation that tells children the characteristics of the viruses and how to defeat them. The characters were also made into 30-second (the generally recommended hand washing time) sized soaps, visualizing the virus disappearing from their hands and making boring hand-washing into a fun game.

Awards

CANNES LIONS 2020-2021: BRONZE / HEALTH

AD STARS 2021 - BRONZE / BRAND EXPERIENCE & ACTIVATION

AD STARS 2021 - BRONZE / HEALTHCARE

ACC TOKYO 2021 - Silver / Design / 4. Product Design