Pril proves that all you really need is one drop
Pril dish-washing liquid has concentrated power. That means, to completely clean a whole set of dishes, it only takes one drop of Pril. This has been the brand's claim for years in the Middle East-North Africa Market, until their competitors started promising the same. Pril needed to make a stand for their long-standing one-drop promise, and give their consumers something they could grasp with their own hands.
Enter the Pril One-Drop Bottle: The original Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.
Enter the Pril One-Drop Bottle: The original Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.
In a category that had fallen into a sea of sameness of on-screen cliche, demos manufactured in post-production studios, TBWA\RAAD Dubai and Pril created a simple and self-explanatory way of taking our big on-screen demo and putting it into consumers’ hands to test off-screen, proving to the homemakers of the Middle East the power of the Pril solution.
