Pril proves that all you really need is one drop
Pril dish-washing liquid has concentrated power. That means, to completely clean a whole set of dishes, it only takes one drop of Pril. This has been the brand's claim for years in the Middle East-North Africa Market, until their competitors started promising the same. Pril needed to make a stand for their long-standing one-drop promise, and give their consumers something they could grasp with their own hands.

Enter the Pril One-Drop Bottle: The original Pril detergent bottle, squeezable and reduced to the size of a fingernail. Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.

Awards

2016 Cannes- Bronze Lion | Outdoor | Small Scale Special Solutions

2016 Loeries - Silver | Communication Design: General Collateral

2016 Loeries - Silver | Communication Design: Package & Industrial Design

2016 Loeries - Silver | Outdoor & Out of Home: Ambient & Alternative Media

2016 Loeries - Campaign Silver | Integrated Campaign

2016 Clio Awards - Silver | Direct Packaging

2016 Clio Awards - Bronze | Out of Home

2017 D&AD - Wood Pencil | Direct | Direct Product & Service

2017 One Show - Bronze | Print & Outdoor | Promotional Items - Single or Campaign

2017 One Show - Bronze | Print & Outdoor | P.O.P. & In-Store - Single

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In a category that had fallen into a sea of sameness of on-screen cliche, demos manufactured in post-production studios, TBWA\RAAD Dubai and Pril created a simple and self-explanatory way of taking our big on-screen demo and putting it into consumers’ hands to test off-screen, proving to the homemakers of the Middle East the power of the Pril solution.