The Work

Columbia Sportswear

Expedition Impossible

Dear Flat Earthers: A one-of-a-kind open invitation for exploration.

McDonald’s

The Golden Zone

Transforming the Formula 1 experience by turning McDonald’s iconic Golden Arches into a symbolic part of all 24 F1 circuits.

SKF

The Faroe Islands Space Program

The first space program to harness energy from the moon without ever leaving Earth.

A small coffee machine is designed and built like a Japanese coffee shop.

De’Longhi

Tiny Coffee Shops

Proving artisan-level coffee can be made right at home.

Skittles

The Gaming Flute

A real, concert-hall classical flute becomes a fully functional way to play video games.

De’Longhi

Tiny Coffee Shops

Proving artisan-level coffee can be made right at home.

Skittles

The Gaming Flute

A real, concert-hall classical flute becomes a fully functional way to play video games.

NICHII

Radio Time Machine

An AI radio that generates nostalgic broadcasts and keeps the program running.

Nissan

Carjitsu

Two professional fighters. One compact SUV. Ten thousand people in a sold-out arena who had absolutely no business being there on a Friday night but couldn’t look away.

Senatur

Santa Maria Pueblo Hotel

What happens when you reimagine an entire village as a living, breathing brand experience?

RCN / Seguros del Santo

Fictional Insurance

A powerful co-creation that made insurance culturally relevant and commercially successful.

RCN / Seguros del Santo

Fictional Insurance

A powerful co-creation that made insurance culturally relevant and commercially successful.

Jazz is Dead

Played by Humans

Protecting the importance of humans making music for other humans.

SickKids

The Count

When every birthday is a fight, every year is a gift.

A car is equipped with skin-like upholstery that shows the effects of sun damage, even within your car.

mycar

The Sunburnt Car

An eery installation highlighting an overlooked danger – UV exposure while driving.

Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism

The Yangzhou Qiao Bei Musical Suite

With bathhouse culture and Qiao Bei fading with the new generation of consumers, we reintroduced it in a uniquely artistic way.

Rimas Music

Tracking Bad Bunny

Turning 15 real locations across Puerto Rico into portals to the music.

Levi Strauss & Co.

Reiimagine

For generations, originals, rebels, visionaries, and hard workers have made waves in Levi’s denim. Today, we add a new chapter to the story alongside a fellow trailblazer.