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A real petition of a woman asking for help is enlarged to the size of a building for the authorities to see.

On March 20, Turkey withdrew from the Council of Europe Istanbul Convention, which prevents women from domestic violence. This decision was met with protests in Turkey. Because in only 2020, 409 women were killed. Many of these women had written petitions to the State Prosecution Office asking for protection. Over and over again. 9 times, 36 times, even 60 times. They were ignored by the authorites and they were all killed.


We Will Stop Femicide Platform wanted to make this problem visible.


A real petition of a woman has been enlarged to the size of a building with the headline taken from her own words: “I don’t want to die.” The outdoor went viral within hours, shared by millions. 12 hours later it was removed. This sparked the crowds even more. The outdoor became motto, poster, t-shirt, filter, artwork creating its own media. The opposition municipalities join the movement by hanging it for free all over Turkey. “I don’t want to die” outdoor has been the most shared and cult visual of the past many years. More importantly, people who support the Istanbul Convention increased from 39.5% to 53.4%.

Awards

Cannes Lions - Gold | Media | Use of Print / Outdoor

Cannes Lions - Silver | Media | Corporate Purpose & Social Responsibility

Cannes Lions - Silver | Media | Not-for-profit / Charity / Government

Cannes Lions -Bronze | PR | Not-for-profit / Charity / Government

Cannes Lions -Bronze | PR | Corporate Purpose & Social Responsibility

Golden Drum - Silver | Social Good | Social Good, Non Profit Social Good

Media - 4 Felis | Outdoor, Other, Media Insight and Strategy

Out of Home - 1 Felis Award | Large Scale Outdoor

Social Responsibility - 1 Felis Award | Women and Gender Equality

Social Media - 1 Success Award, Felis Awards | Viral Ideas