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This stunning stop-motion film from TBWA\Paris used nature to create a celebratory message for SNCF customers.
To thank its customers for reducing their carbon footprints by taking the train, SNCF and TBWA\Paris created a stop-motion film that showcases more than 200 hours of successive flower blooms. To capture each one of the 50 flower varieties in the film, every flower was photographed once every five seconds, day and night, which accumulated in 14,000 images per flower. In the film, each flower that blooms is accompanied by a bang of fireworks to illustrate the celebratory nature of the campaign.

Awards

D&AD Awards 2019 - Wood Pencil | Cinematography | Cinema Commercials

D&AD Awards 2019 - Wood Pencil | Animation | Stop Frame Animation