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Guess who's coming to your city?

For this campaign, McDonald's, with TBWA\Paris, was banking on the iconic nature of its products to announce upcoming restaurant openings. In line of the "No Logo" campaign, no logo, no brand signature, but products hidden in pixel art style accompanied by the sentence "Guess who's back". A new campaign, visible all over France, to announce the opening of a McDonald's restaurant and which proves that the brand's products are well and truly anchored in pop culture.