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TBWA\Chiat\Day gives fans the ultimate GRAMMY-winning experience
How does it feel to win a GRAMMY? Well, now you know. TBWA\Chiat\Day Los Angeles inserted a live-streaming HD GoPro camera in the base of each award handed out at the 58th GRAMMYs. Users were given a second screen experience that literally put them in their favorite artists hands, allowing them to go onstage, backstage and have a more intimate and innovative viewing experience than ever before.


2016 Cannes - Silver Lion | Promo & Activation | Live Shows / Concerts / Festivals

2016 Clio Awards - Grandy | Design | Motion Graphics