TBWA\Chiat\Day gives fans the ultimate GRAMMY-winning experience
How does it feel to win a GRAMMY? Well, now you know. TBWA\Chiat\Day Los Angeles inserted a live-streaming HD GoPro camera in the base of each award handed out at the 58th GRAMMYs. Users were given a second screen experience that literally put them in their favorite artists hands, allowing them to go onstage, backstage and have a more intimate and innovative viewing experience than ever before.