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TBWA\India developed the world’s first eye language for patients.
An estimated 60 million patients of ALS, spinal cord injuries, and paralysis live all around the world with a paralyzed body and an alert mind. Many alternative methods of communication are unaffordable and unaccessible to patients, leaving them with the every day struggle to communicate their needs. The only body part that is functional till the very end? Their eyes.

TBWA\India joined forces with non-profit Asha Ek Hope Foundation and NeuroGen Brain & Spine Institute to find a solution which was convenient and accessible for all. They developed Blink To Speak: the world’s first eye language for patients who have an alert mind but a paralyzed body.