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50 unique posters by 50 different artists.
To celebrate 50 years of the Big Mac, McDonald's Switzerland launched an outdoor and digital campaign that underscored how nothing has changed about its signature burger in 50 years.

A series of designs based on the iconic shape of the burger juxtapose the cultural differences between 1968 and 2018. Radio is now podcast, the jukebox is now Spotify and cash is now bitcoin. We solicited designs from 10 TBWA offices around the globe, including L.A., Mexico, Brussels, Shanghai, Russia, Malaysia, Tokyo, Istanbul, Belgium, and Grid Worldwide, and also collaborated with graphic artist Alex Trochut, who created 10 of the posters.