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Diversity is strength.
AIG Japan has partnered with the All Blacks to send a message of support, as allies to the LGBTQ community. To symbolize the fight against discrimination, we created the PRIDE JERSEY. Made of an entirely new kind of fabric, the jersey is black on the surface, but when stretched, reveals the colors of the rainbow underneath.

Awards

2018 Cannes - Silver Lion | Product Design | Promotional & Bespoke Items

2018 Cannes - Silver Lion | PR | Consumer Services (Insurance)

2018 Clio - Grand Clio | Partnerships & Collaborations

2018 Clio - Silver | Brand Design | Direct Marketing

2018 Clio - Silver | Public Relations | Cause Related

2018 Clio - Bronze | Product Design | Fashion & Lifestyle

2018 Spikes - Gold | Design | communication design

2018 Spikes - Silver | Design | Product Design

2018 Spikes - Bronze | Brand Experience & Activation | CSR/Corporate Image

2018 Ad Stars - Grand Prix | Design | Communication Design

2018 Ad Stars - Gold | Innovation | Product & Service

2018 Ad Stars - Gold | PR | Practice & Specialism

2018 Ad Star - Silver | Design | Product & Service

2018 Ad Stars - Silver | Social & Influencer | Product & Service

2018 Ad Stars - Silver | Social & Influencer | Social Insight & Engagement

2018 Ad Stars - Silver | Public Service Advertising | Gender Equality 

2018 Ad Stars - Silver | Public Service Advertising | Human Rights