Gatorade's Snapchat game lets you relive all of Serena Williams' big wins
Created by TBWA\Chiat\Day Los Angeles, Serena Williams’ Match Point was the first multi-level video game playable in a Snapchat ad, taking users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career, tied for most all-time with Steffi Graf.

Level 23 was kept locked until September 10, the day of the Women’s Finals, should Serena capture the career milestone. The ad featured Serena Williams, in video game form, and let the user play a tennis match with her character.

The game was made playable from the first day of the US Open 2016— both within the Snapchat app, and also found at ESPN Discover website.

Awards

2017 One Show - Gold | Interactive | Gaming

2017 One Show - Gold | Social Media | Branded Social Post

2017 One Show - Gold | Social Media | Innovation in Social Media

2017 One Show - Silver | Interactive | Gaming

2017 One Show - Bronze | Branded Entertainment | Gaming

2017 One Show - Merit | Branded Entertainment | Innovation in Branded Entertainment

2017 One Show - Merit | Mobile | Gaming

2017 D&AD - Wood Pencil | Art Direction | Art Direction for Digital Marketing

2017 D&AD - Wood Pencil | Digital Design | Existing Platform/New Iteration

2017 Webby Winner | Advertising, Media, & PR | Best Use of Native Advertising

2017 Webby Winner | Advertising, Media, & PR | Mobile Advertising

2017 Webby Nominee | Advertising, Media, & PR | Best Use of Social Media

2017 Clio Sports - Gold | Digital/Mobile Games

2017 Clio Sports - Silver | Innovation | Medium Innovation

2017 Clio Sports - Silver | Social Media | Single Platform Campaign

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