Adidas is advancing its global brand campaign with a new phase highlighting the pressures athletes face on the sidelines and the mentors who help them overcome self-doubt. The campaign extension, developed by TBWA\Neboko stars athletes like Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal, and Trinity Rodman.

In the latest “Shot on iPhone” campaign, TBWA\Media Arts Lab teamed up with Oscar-winning cinematographer Erik Messerschmidt to create a nostalgic ’90s love story, “I Made a Mixtape For You.” This enchanting film celebrates Chinese New Year and continues Apple’s tradition of honoring family-centric narratives and Chinese culture.

Starbucks has unveiled their holiday campaign in collaboration with TBWA\London. The spot, titled “Drink In, Breathe Out” reminds customers amidst the busyness of the festive season, it’s important to take time for yourself and savor the simple pleasures.