Our Point of View
While there’s much to learn from the past, we’re more interested in shaping what’s ahead. We’ve invested in unique capabilities across cultural insight, data strategy and innovation. Alongside our partnerships with best-in-class data and intelligence experts, we have all the building blocks for an unparalleled world view; making us the leaders of Now & Next.
One of our key sources of strategic strength is Backslash, OAG’s global cultural intelligence unit powered by over 300 Culture Spotters across 45 countries. A dynamic hybrid of strategy, data, and journalism, Backslash turns today’s stories into tomorrow’s opportunities.
Therapy talk has exploded, but not necessarily for the better. This essay unpacks the consequences of pop psychology and offers suggestions for how to restore credibility to the mental health movement.
Edges are meaningful cultural shifts with the scale and longevity to propel a brand towards a greater share of the future. Discover this year’s Edges.
Customer co-creation is a long-term contract, not a one-off campaign. In this essay, Backslash and dotdotdash outline four new rules for how to create a mutual value exchange between brand and fan.
NEXT is our global innovation practice that imagines, prototypes and tests new creative formats in the latest technology, guiding brands beyond the buzzwords and into new spaces.
Our perspectives in the news
