CES gives us a glimpse into the future of technology. It’s an eclectic mix of conceptual dreams and future promises, to consumer-ready tech that is rolling off production lines today. 

At NEXT, TBWA’s global innovation practice, we’ve deciphered all the signals coming out of CES. From the convergence of AI, and how AI is becoming more physical, to playful robotics and updates in XR and ambient interfaces, we’ve identified the biggest shifts that we believe will shape the future of brand experience, and what they will mean for your brand in 2025 and beyond.