In TBWA\Media Arts Lab’s latest spot for Apple, Emmy- and Golden Globe-nominated actress Bella Ramsey stars in a trio of ads, highlighting Apple’s new artificial intelligence tools as solutions to avoid awkward situations. The cutting-edge tools work seamlessly across apps to generate movies, search photos and videos, clean up images, transcribe audio, and prioritize emails.

TBWA\Sydney’s new campaign, ‘It Has to Be Heinz,’ showcases just how far the average person would go to savor every last drop of Heinz ketchup. This comical ad, dedicated to loyal consumers, launches nationwide. The campaign features large format OOH in prime locations, with creative elements tailored to engage consumers right where they are. This includes custom transit ads in metro areas and platform-specific social media executions on Meta and TikTok to garner attention.

Modibodi and Fabric\TBWA have partnered to dispel the common menstruation myth about swimming during your period. Titled “Fear Not”, the campaign shows the leak-proof efficiency of the Modibodi swimsuit as a freediver swims with 5-meter tiger sharks…while on her cycle.