This website uses cookies to improve your experience.

Allow cookies Cookie Policy
Usain Bolt said that the one thing he would miss most after he retired were his fans.
So on the day of Bolt's last 100-meter race, we gave 14 million fans around the world the chance to run along with him.

To do it, we created 41 unique illustrations, one for each step he took in his 9.58 world record race, each crafted to symbolize an important step in his career.

Then we hacked Instagram’s story functionality by uploading all of the art to create the platform’s first digital, race-able flipbook, challenging fans around the world to tap their fingers as fast as Usain Bolt moved his feet.