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We hacked Waze’s ‘personal voice recorder’ feature to create our own set of commands that are suited to local drivers.
Shwii by Nissan, the first turn-by-turn voice assist, uses Zulu words that are based on how they sound. By hacking the shareable ‘personal voice recorder’ feature on Waze, we uploaded all key commands in isiZulu words that sound like danger, to help our users avoid it without the need for translation.

Awards

2021 Loerie Awards - Grand Prix - SA non English radio station commercials - campaign

2021 Loerie Awards - Campaign Gold Craft - Radio Craft, Direction

2021 Loerie Awards - Campaign Gold Craft - Radio Craft, Sound Design

2021 Loerie Awards - Campaign Craft Certificate - Radio Craft, Use of Technology

2021 Pendoring Awards - Umpetha Award - Shwii by Nissan

2021 Pendoring Awards - Gold – Digital Communication, Social Media - Shwii by Nissan

2021 Pendoring Awards - Craft Gold – Digital Craft, Use of Technology - Shwii by Nissan

2021 Pendoring Awards - Gold – Integrated Campaign, Shwii by Nissan

2021 Pendoring Awards - Campaign Gold –Internet & Mobile Audio Communications – Nqola yamalahle, Sthuthuthu, Ganda Ganda

2021 Pendoring Awards - Campaign Craft Gold – Radio & Audio, Writing - Nqola yamalahle, Sthuthuthu, Ganda Ganda

2021 Pendoring Awards - Campaign Craft Gold – Radio & Audio, Performance - Nqola yamalahle, Sthuthuthu, Ganda Ganda