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After 50 years of separation, Airbnb opens its doors in Cuba to prove that belonging knows no borders
President Obama normalized relations with Cuba, opening the door for a creative idea to become the year’s biggest business idea. To make good on Airbnb’s beliefs as a brand and turn the tide with Airbnb skeptics, together with TBWA\Chiat\Day Los Angeles, they had to think big. They had to make history. To do it, Airbnb went to a place they knew they didn't yet belong: Cuba.

Awards

2016 Cannes - Silver Lion | Media | Corporate Image

2016 Cannes - Silver Lion | PR | PR Excellence in Effectiveness