Executive Director of Innovation, TBWA\Chiat\Day Los Angeles, Be Grizzlee Los Angeles
Theo spends his days furthering social, digital, content and entertainment capabilities across TBWA’s iconic West Coast agency and the fresh content studio, ensuring that innovation is woven into the very fabric of these companies.
He hails from Helsinki, the capital of Finland, and one of the most innovative agencies in the TBWA collective, where he served in multiple roles, from heading the agency's innovation initiatives to being the head of creative services. Before joining the ranks of TBWA, he co-founded one of the biggest pure-play digital agencies in Finland.
Theo's work has evolved beyond the boundaries of traditional advertising to create disruptive brand behavior that not only connects with culture, but also contributes into it.