Global Chief Strategy Officer, TBWA\Worldwide
Nick leads a diverse strategic department that keeps the agency connected to contemporary culture and delivers insights and understanding for our brands. He has been instrumental in rolling out the next chapter of Disruption® and Disruption Live® across the global collective,expanding TBWA's ability to track and respond to cultural triggers and create right-time impact.
Nick also leads the global strategy unit Backslash, an agile content studio designed to further inform and inspire the network, clients and partners about culture as it happens. An essential ingredient for innovation, Nick has implemented the necessary learning and application of cultural inputs into the agency's outputs for 21st century brands.
Before joining TBWA, Nick was Planning Director of Wieden+Kennedy Shanghai before becoming Global Director of W+K Tomorrow in Portland, where he led a team responsible for creating new revenue and working models, with a focus on sustainability and emerging technology. Brand experience includes Nike, Airbnb, Coca-Cola, Intuit, Hilton Hotels, Uniqlo, Target, Converse, the Gates Foundation and EcoDistricts.
Nick now resides in Venice, enjoying the LA lifestyle.