President, TBWA\Chiat\Day New York
Nancy Reyes is an industry veteran with over 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 and serves as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include Accenture, TD Bank and Hilton Hotels.
Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes’ advertising career was spent in Goodby Silverstein & Partners’ San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.
A graduate of Harvard University, Reyes began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, along with Procter & Gamble brands including Folgers, Pampers and Crest.