Chief Executive Officer, TBWA\Paris
With 21 years experience in growing leading brands through effective world-class campaigns, Marina is a skilled strategist and forward-thinking marketer recognized for strong leadership and passion for driving great creative.
Starting at BDDP@TBWA, followed by 10 years at BETC, 6 years at DDB (3 years in Paris and 3 years in NYC), and then 2 years back at BETC, Marina has worked on global brands such as Peugeot, Lacoste, Lipton, Breyers, Danone, LU, Kraft Foods (Carte Noire, J. Vabre), Cadbury-Schweppes (Hollywood chewing-gum, Stimorol, Kiss Cool), Piper-Heidsieck and Sofitel. Having spent her career in lead agencies in both Paris and New York City thus far, Marina has always kept an entrepreneurial spirit by working in a “start-up” mode, using collaborative ways of working and favoring flat hierarchy in her teams. As someone who loves to taking risks, Marina most recently took up the challenge of developing a smaller hot shop agency Jesus&Gabriel before joining TBWA\Paris as CEO.
Alongside running global businesses, Marina also enjoys dedicating her time to pro-bono grass-root projects including The EndangeredSong project for the Smithsonian’s National Zoo in Washington, the 96 Elephants campaign for the WCS that she developed at DDB NY, and more recently Lacoste Save Our Species at BETC which won 10 Cannes Lions (including 2 Gold Lions).
Marina is known to be tenacious, brave and uncompromising for any great idea she believes in, earning the moniker of The French Bulldog from her ECD at DDBNY. She strives for creative excellence on every account she works on.
Last but not least, Marina's favorite motto is “Work hard, play hard!”
Marina is the happy mother of 2 kids, has been part of a contemporary dance troupe for 20 years, loves running and is an avid cinephile.