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Luke Eid

President, Digital & Innovation, TBWA\Worldwide

An Aussie living in the US, Luke Eid is responsible for leading innovation for TBWA\Worldwide, focusing on the overall development and integration of digital and emerging tech and practices across TBWA. As part of this, Luke is directly involved in the evolution and rollout of Disruption®, TBWA’s proprietary methodology for helping their clients uncover whitespace and disruptive ideas that lead to growth.


Luke is also the Chief Digital Officer of TBWA\Media Arts Lab, Apple’s dedicated global creative agency headquartered in Los Angeles.