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François Vogel

President, 65db

François Vogel serves as President of 65db, an extension of TBWA\Groupe France that combines social listening and strategic planning. With a strong background in social media and digital communications, François previously served managing partner at Ici Barbès where he supervised global strategy of key accounts, such as L’Oréal Western Europe, SNCF and Valeo. He is also in charge of the agency's business development.


He has forged a new consulting approach within the agency that is based on social listening with a dedicated business unit, Consumer SIDE.