Chief Engagement Officer, TBWA\Chiat\Day New York
As Chief Engagement Officer, Evan Weissbrot is driving TBWA's mission to locate and involve brands in culture through continuous transformation of cultural insights and data into exciting, new creative territories; positioning audience needs and passions at the heart of strategic delivery and content experiences.
Weissbrot joined TBWA in 2014 to lead Nissan United’s NURVE (Nissan United Real-Time Vision for Engagement) Center, a social business team, working to harness the power of real-time data, to create actionable insights and engage audiences across multiple Nissan business units. Prior to TBWA, Weissbrot was Global Account Director at OMD, focusing on media investment strategy for Nissan. He also served as U.S. Vice President, Group Director for media and communications planning on BMW and Verizon Wireless.