Global Co-Chief Strategy Officer, TBWA\Worldwide
Emma is the Global Co-Chief Strategy Officer for TBWA\Worldwide based in Los Angeles. She is responsible for jointly leading the strategy discipline across the global collective and for ensuring unconventional thinking at every step across client’s customer journeys.
Emma joined TBWA from Leo Burnett Chicago, where she was hired as Chief Strategy Officer in 2017 and later appointed to the role of Co-President in 2019. During her time at Leo Chicago she was responsible for modernizing the agency’s overall product, including revamping the business leadership discipline; forging a new operating model with strategy and creative, and co-authoring the agency’s new HumanKind Strategic Operating System. Before this, she established the integrated strategy practice (“Connect”) at Leo Burnett Sydney, bringing together expertise in brand, data, connections, content and commerce into one powerful team. Prior to that she spent 12 years at Starcom globally where she pioneered efforts to bring people into the experience design process with the agency’s first co-creation studio, the Human Experience Center. She has cemented her career in bridging the art of consumer planning, brand experience and creativity to build strong commercial outcomes for iconic brands including Coors Light, Diageo, Kraft and Kellogg’s.
Emma is a graduate of the University of Sydney in Australia.