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Claudia Safont

Chief Executive Officer, TBWA\Spain

Claudia has been CEO of the TBWA Group in Spain since October 2019. In this role, she is managing the executive teams in Madrid and Barcelona and leading the agency in a time of industry-wide transformation. A graduate in Economics and Business Studies from the UAB, she has also completed several innovation programs at the IESE Business school and has more than 25 years of experience in the field of integrated communication. Claudia is passionate about innovation and creativity in a broad sense, her motto being "always in beta.”


Claudia started her career at BBDO and joined TBWA to run the Nissan account in 2001. From 2012 onwards she was Managing Director of the TBWA Barcelona office and during this time she is proud to have led the team to achieving recognition as the nº1 agency in Adding Value to Customer Business according to the Agency Scope consultancy study.


She is currently based at the Madrid office where she is involved in some of the biggest accounts such as adidas, Ecoembes, Estee Lauder Group, McDonalds and Sony Playstation.