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Amanda Gadsden

Managing Director, TBWA\Digital Arts Network New Zealand

As managing director of Digital Arts Network, New Zealand, Amanda champions human-centered design as the fundamental way organisations can transform their business models and services to remain competitive and at the forefront of innovation.


A design thinker via osmosis, Amanda has nearly 20 years’ experience working within the world of digital, overseeing business operations, talent & development, key stakeholder relations and project delivery. She’s worked across a range of industries and manages an impressive portfolio of leading companies within New Zealand including ANZ Bank, Tourism New Zealand, Auckland Council and the nation’s largest food retailer, Countdown.


With a growth mindset and strong focus on strategic opportunities, Amanda is currently expanding, Digital Arts Network into another major market within New Zealand. She is also passionate about fostering a thriving internal culture that empowers individuals to permeate design methodologies throughout the often complex organisations they work in.


Amanda has recently finished her MBA at AUT.