Managing Director, TBWA\Digital Arts Network New Zealand
As managing director of Digital Arts Network, New Zealand, Amanda champions human-centered design as the fundamental way organisations can transform their business models and services to remain competitive and at the forefront of innovation.
A design thinker via osmosis, Amanda has nearly 20 years’ experience working within the world of digital, overseeing business operations, talent & development, key stakeholder relations and project delivery. She’s worked across a range of industries and manages an impressive portfolio of leading companies within New Zealand including ANZ Bank, Tourism New Zealand, Auckland Council and the nation’s largest food retailer, Countdown.
With a growth mindset and strong focus on strategic opportunities, Amanda is currently expanding, Digital Arts Network into another major market within New Zealand. She is also passionate about fostering a thriving internal culture that empowers individuals to permeate design methodologies throughout the often complex organisations they work in.
Amanda has recently finished her MBA at AUT.