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Watching LeBron James salsa dance in this new Mountain Dew ad is the best thing you'll see today
Watching LeBron James salsa dance in this new Mountain Dew ad is the best thing you'll see today

TBWA\Chiat\Day NY

In his first major ad since signing with PepsiCo, James’ own brand power eclipses even the Mountain Dew Rise he’s slinging.

Problem Solved: How a Simple Hand Gesture Turned into a Globally Recognised ‘Signal for Help’ for Women
Problem Solved: How a Simple Hand Gesture Turned into a Globally Recognised ‘Signal for Help’ for Women

Juniper Park\TBWA

Graham Lang, CCO at Juniper Park\TBWA, on the agency’s work for the Canadian Women’s Foundation that became a global tool that women could use to ask for help for protection against domestic violence.

Chairman Rob Schwartz details plans for TBWA New York Group
Chairman Rob Schwartz details plans for TBWA New York Group

TBWA New York Group

Schwartz was elevated to chair of the group, which includes TBWA\Chiat\Day New York, 180NY and Lucky Generals New York, in April.

TBWA Names Tessa Conrad Head of Innovation for Asia
TBWA Names Tessa Conrad Head of Innovation for Asia

TBWA\Asia

Conrad began her TBWA career in Hong Kong.