“It’s better to be a pirate than to join the Navy.” — Steve Jobs
The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA, OMD, FleishmanHillard and Ketchum.
In his first major ad since signing with PepsiCo, James’ own brand power eclipses even the Mountain Dew Rise he’s slinging.
Graham Lang, CCO at Juniper Park\TBWA, on the agency’s work for the Canadian Women’s Foundation that became a global tool that women could use to ask for help for protection against domestic violence.
Schwartz was elevated to chair of the group, which includes TBWA\Chiat\Day New York, 180NY and Lucky Generals New York, in April.
