TBWA\Worldwide Acquires Innovation Agency Dotdotdash

Portland shop has worked with the Omnicom agency on projects for Adidas and McDonald’s

TBWA\Worldwide has acquired innovation agency dotdotdash, a 30-person shop focused on building immersive experiences through technology including robotics, augmented reality and 3D spaces. The Portland, Oregon agency’s clients include Adidas, PepsiCo, The North Face and TikTok.

Dotdotdash will keep its name moving forward but will become part of TBWA’s innovation practice called NEXT. The agency, which also has employees in London and New York, will also work with TBWA’s Los Angeles-based content and production studio BeGrizzlee. The acquisition adds expertise for TBWA in areas including Web3 for its clients.

What we do at TBWA is try and build these big enduring brand platforms

Luke Eid
Chief innovation officer at TBWA/Worldwide