TBWA’s Talent Retention Strategy Includes new roles

The agency appointed a chief learning and development officer and executive director of global recruiting

The ad industry is dealing with workplace shuffling stemming from the pandemic and “Great Resignation,” as several agency leaders have reported challenges in finding and securing talent.

In reaction TBWA created two new roles designed to counter high levels of employee turnover within the ad industry and difficulties recruiting creative talent.

Rhonda George-Denniston was named chief learning and development officer, and will be tasked with spearheading the agency’s talent development and retention strategies. Monica Torres was appointed executive director of global recruiting, and will be responsible for directing TBWA’s global recruitment initiatives.

The pandemic definitely highlighted the need and importance of [workplace] fundamentals and ways to connect with each other and having the tools you need to get your job done”

Amie Miller, TBWA’s Chief Talent Officer

These “fundamentals” that employees expect from their workplace include robust employee development programs and opportunities for internal recruiting and mobility, Miller said, which inspired the agency to establish new positions that oversee these areas.