Privacy Shield Policy

U/Swiss–U.S. Privacy Shield: Consumer Privacy Policy

Effective Date: December, 2022

Privacy Shield Commitment

TBWA Worldwide Inc. (“TBWA”) respects your concerns about privacy. TBWA participates in the EU–U.S. and Swiss–U.S. Privacy Shield (collectively, the “Privacy Shield”) frameworks issued by the U.S. Department of Commerce.

TBWA commits to comply with the Privacy Shield Principles with respect to Consumer Personal Data the company receives from the EU, UK, and Switzerland in reliance on the Privacy Shield. This Policy describes how TBWA implements the Privacy Shield Principles for Consumer Personal Data.

Key Definitions

In this Policy the following terms have the following meanings:

“Consumer” means any natural person who is located in the EU, UK, or Switzerland, but excludes any individual acting in his or her capacity as an Employee. 

“Controller” means a person or organization which, alone or jointly with others, determines the purposes and means of the processing of Personal Data. 

“Employee” means any current, former, or prospective employee, intern, temporary worker, or contractor of TBWA, or any of its EU, UK, or Swiss affiliates, or any related individual whose Personal Data TBWA processes in connection with an employment relationship, who is located in the EU, UK, or Switzerland.

“EU” means the European Union and Iceland, Lichtenstein and Norway. 

“Personal Data” means any information, including Sensitive Data, that is (i) about an identified or identifiable individual, (ii) received by TBWA in the U.S. from the EU, UK, or Switzerland, and (iii) recorded in any form. 

“Privacy Shield Principles” means the Principles and Supplemental Principles of the EU-U.S. and Swiss-U.S. Privacy Shield frameworks. 

“Processor” means any natural or legal person, public authority, agency, or other body that processes Personal Data on behalf of a Controller. 

“Sensitive Data” means Personal Data specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership (including trade union-related views or activities), sex life (including personal sexuality), information on social security measures, the commission or alleged commission of any offense, any proceedings for any offense committed or alleged to have been committed by the individual or the disposal of such proceedings, or the sentence of any court in such proceedings (including administrative proceedings and criminal sanctions). 

“Supplier” means any supplier, vendor, or other third party located in the EU, UK, or Switzerland that provides services or products to TBWA.

“UK” means the United Kingdom.

Additional Resources

TBWA’s Privacy Shield certification, along with additional information about the Privacy Shield, can be found at For more information about Consumer Personal Data processing with respect to information obtained through TBWA’s website, please visit the Online Privacy Notice.

Types of Personal Data TBWA Collects

TBWA collects Personal Data directly from Consumers. This collection occurs, for example, when a Consumer visits TBWA’s website. The company may use this information for the purposes indicated in the Online Privacy Notice. The types of Consumer Personal Data TBWA collects includes:

\ Contact information, such as name, postal address, email address, and telephone number; and

\ Personal Data in content Consumers provide on TBWA’s website and other data collected automatically through the website (such as IP addresses, browser characteristics, device characteristics, operating systems, language preferences, referring URLs, information on actions taken on our website, and dates and times of website visits). In addition, TBWA obtains Personal Data, such as contact information and financial account information, of its Suppliers’ representatives. TBWA uses this information to manage its relationships with its Suppliers, process payments, expenses, and reimbursements, and carry out TBWA’s obligations under its contracts with the Suppliers.  

TBWA also may obtain and use Consumer Personal Data in other ways for which TBWA provides specific notice at the time of collection.

TBWA’s privacy practices regarding the processing of Consumer Personal Data comply with the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement, and Liability.


TBWA provides information in this Policy and the Online Privacy Notice about its Consumer Personal Data practices, including the types of Personal Data TBWA collects, the types of third parties to which TBWA discloses the Personal Data and the purposes for doing so, the rights and choices Consumers have for limiting the use and disclosure of their Personal Data, and how to contact TBWA about its practices concerning Personal Data. 

Relevant information also may be found in notices pertaining to specific data processing activities.


TBWA generally offers Consumers the opportunity to choose whether their Personal Data may be (i) disclosed to third party Controllers or (ii) used for a purpose that is materially different from the purposes for which the information was originally collected or subsequently authorized by the relevant Consumer. To the extent required by the Privacy Shield Principles, TBWA obtains opt-in consent for certain uses and disclosures of Sensitive Data. Consumers may contact TBWA as indicated below regarding the company’s use or disclosure of their Personal Data. Unless TBWA offers Consumers an appropriate choice, the company uses Personal Data only for purposes that are materially the same as those indicated in this Policy.  

TBWA shares Consumer Personal Data with its affiliates and subsidiaries. TBWA may disclose Consumer Personal Data without offering an opportunity to opt out, and may be required to disclose the Personal Data, (i) to third-party Processors the company has retained to perform services on its behalf and pursuant to its instructions, (ii) if it is required to do so by law or legal process, or (iii) in response to lawful requests from public authorities, including to meet national security, public interest, or law enforcement requirements. TBWA also reserves the right to transfer Personal Data in the event of an audit or if the company sells or transfers all or a portion of its business or assets (including in the event of a merger, acquisition, joint venture, reorganization, dissolution, or liquidation). 

Accountability for Onward Transfer of Personal Data

This Policy and Online Privacy Notice describe TBWA’s sharing of Consumer Personal Data. 

Except as permitted or required by applicable law, TBWA provides Consumers with an opportunity to opt out of sharing their Personal Data with third party Controllers. TBWA requires third-party Controllers to whom it discloses Consumer Personal Data to contractually agree to (i) only process the Personal Data for limited and specified purposes consistent with the consent provided by the relevant Consumer, (ii) provide the same level of protection for Personal Data as is required by the Privacy Shield Principles, and (iii) notify TBWA and cease processing Personal Data (or take other reasonable and appropriate remedial steps) if the third-party Controller determines that it cannot meet its obligation to provide the same level of protection for Personal Data as is required by the Privacy Shield Principles.    

With respect to transfers of Consumer Personal Data to third-party Processors, TBWA (i) enters into a contract with each relevant Processor, (ii) transfers Personal Data to each such Processor only for limited and specified purposes, (iii) ascertains that the Processor is obligated to provide the Personal Data with at least the same level of privacy protection as is required by the Privacy Shield Principles, (iv) takes reasonable and appropriate steps to ensure that the Processor effectively processes the Personal Data in a manner consistent with TBWA’s obligations under the Privacy Shield Principles, (v) requires the Processor to notify TBWA if the Processor determines that it can no longer meet its obligation to provide the same level of protection as is required by the Privacy Shield Principles, (vi) upon notice, including under (v) above, takes reasonable and appropriate steps to stop and remediate unauthorized processing of the Personal Data by the Processor, and (vii) provides a summary or representative copy of the relevant privacy provisions of the Processor contract to the Department of Commerce, upon request.  TBWA remains liable under the Privacy Shield Principles if the company’s third party Processor onward-transfer recipients process relevant Personal Data in a manner inconsistent with the Privacy Shield Principles, unless TBWA proves that it is not responsible for the event giving rise to the damage.


TBWA takes reasonable and appropriate measures to protect Consumer Personal Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Data. 

Data Integrity and Purpose Limitation

TBWA limits the Consumer Personal Data it processes to that which is relevant for the purposes of the particular processing. TBWA does not process Consumer Personal Data in ways that are incompatible with the purposes for which the information was collected or subsequently authorized by the relevant Consumer. In addition, to the extent necessary for these purposes, TBWA takes reasonable steps to ensure that the Personal Data the company processes is (i) reliable for its intended use, and (ii) accurate, complete, and current.   In this regard, TBWA relies on its Consumers to update and correct the relevant Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized. Consumers may contact TBWA as indicated below to request that TBWA update or correct relevant Personal Data.

Subject to applicable law, TBWA retains Consumer Personal Data in a form that identifies or renders identifiable the relevant Consumer only for as long as it serves a purpose that is compatible with the purposes for which the Personal Data was collected or subsequently authorized by the Consumer.


Consumers generally have the right to access their Personal Data.  Accordingly, where appropriate, TBWA provides Consumers with reasonable access to the Personal Data TBWA maintains about them. TBWA also provides a reasonable opportunity for those Consumers to correct, amend, or delete the information where it is inaccurate or has been processed in violation of the Privacy Shield Principles, as appropriate. TBWA may limit or deny access to Personal Data where the burden or expense of providing access would be disproportionate to the risks to the Consumer’s privacy in the case in question, or where the rights of persons other than the Consumer would be violated. Consumers may request access to their Personal Data by contacting TBWA as indicated in the “How to Contact Us” section below.  

Recourse, Enforcement, and Liability

TBWA has mechanisms in place designed to help assure compliance with the Privacy Shield Principles. TBWA conducts an annual self-assessment of its Consumer Personal Data practices to verify that the attestations and assertions TBWA makes about its Privacy Shield privacy practices are true and that TBWA’s privacy practices have been implemented as represented and in accordance with the Privacy Shield Principles.

Consumers may file a complaint concerning TBWA’s processing of their Personal Data. TBWA will take steps to remedy issues arising out of its alleged failure to comply with the Privacy Shield Principles. Consumers may contact TBWA as specified below about complaints regarding TBWA’s Consumer Personal Data practices.  

If a Consumer’s complaint cannot be resolved through TBWA’s internal processes, TBWA will cooperate with JAMS pursuant to the JAMS Privacy Shield Program, which is described on the JAMS website at JAMS mediation may be commenced as provided for in the JAMS rules. Following the dispute resolution process, the mediator or the Consumer may refer the matter to the U.S. Federal Trade Commission, which has Privacy Shield investigatory and enforcement powers over TBWA. Under certain circumstances, Consumers also may be able to invoke binding arbitration to address complaints about TBWA’s compliance with the Privacy Shield Principles.

How to Contact Us

To contact TBWA with questions or concerns about this Policy or TBWA’s Consumer Personal Data practices: 

Email: Send us an email at: [email protected]

Post: TBWA Worldwide Inc.
Attn: General Counsel
220 East 42nd Street, New York, NY 10017, USA

Telephone: Call us on: 833-520-0506