TBWA\NEBOKO and Heineken revisit 1889 to reveal the history behind Heineken’s creation
TBWA\NEBOKO and Heineken went back in time to revisit 1889’s World’s Fair in Paris to reveal the true story behind the genius invention of Heineken. Other inventors —Eiffel, with his tower; Edison, with his light bulbs; Stephenson with his steam-powered locomotive — were all no match for the crisp and refreshing taste of Heineken from Holland, which proudly took home the Grand Prix that year.